When the average attention span is only eight seconds, it’s a challenge, as designers, to create deliverables that are engaging to read. How do we get the audience to pause long enough to read the information, have it resonate and then take action? How do we compete with the streams of information coming at them at every second of every day? In short, it’s a delicate balance – one that requires the right balance of images and words. Designers want more graphics and writers want more words.
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, graphic design, readability
With so many of us juggling work responsibilities and trying to find time for a personal life, you’ve got to appreciate it when you can get the information you need in a short and concise communication. As the one delivering the message, understand and respect that everyone is working hard to find more free time. If it can be said in fewer words, do it!
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials
Some of the highest performing employees are facing personal challenges of their own, which can negatively affect their productivity and the working environment around them. By taking advantage of an Employee Assistance Program (EAP), these employees can access professional help from skilled providers like social workers, counselors and lawyers, among others.
One common pitfall many employers face is lack of employee participation in an established EAP. Whether it stems from subpar communication or certain stigmas associated with getting help for vulnerable issues, many employees avoid actively utilizing the EAP.
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, mental health, emotional
When looking to build your company’s brand, you don’t need to look externally to begin — start with your employees, who can be your biggest cheerleaders. According to CareerArc’s Future of Recruitment study, candidates have three times more trust in an organization and its work culture when it provides employee testimonials.
Peer endorsements often bring more trust and credibility to your messaging. Word of mouth creates awareness in a way that traditional communications can’t reach.
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials
The Bureau of Labor Statistics reports that in 2021, 19.1% of persons with disabilities were employed, up from 17.9% in 2020. However, employer disability inclusion programs should encompass more than just hiring people with disabilities. Unfortunately, not many organizations see this focus as a way to enhance their company brand and employee culture.
Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, effectiveness, communication strategy, Marketing, culture, inclusivity
During this unprecedented time, technology is the crucial bridge between many employees and their workplaces. It is even more essential to communicate effectively as well as create opportunities to connect despite the distance. It can be challenging to get the message out to employees across varying locations without the right communication tools to keep them engaged.
Video is an effective medium you can use to help cut through the noise and capture employees’ attention. Video communications allow you to connect in a clear, authentic way and motivate vividly and visually, capturing the kind of realism that an email or phone call simply cannot.
Internal communications videos are popular, cost-friendly, easy-to-create tools you can use to increase employee engagement, spark team collaboration and ensure reusable, secure content to keep in your organizational archives.
Tags: What's Trending, Employee Communications, communication strategy, Marketing, Employee Marketing, 2020, video
The last time Ocean Spray was featured on our blog, we focused on their efforts (and success) in implementing an employee benefits website. Now that employees are comfortable with digital communications, how do we make more of an impact, gain insight and build toward the future? The organic next step was to create a strategy and management plan that would enable their communications to continually evolve and adapt to their employees’ needs. Read on to see how we helped.
Tags: What's Trending, Employee Communications, communication strategy, Marketing, Employee Marketing, 2020, momentum, COVID
There are certain employee communication plans you hope your organization never has to use. They stay tucked away in the shared drive for an unthinkable and unlikely day. But with the rapidly-evolving coronavirus pandemic blindsiding employers around the globe, the unfathomable is becoming the norm. Some are left to dig out their crisis communication plans while others are starting a draft from scratch.
Tags: What's Trending, Employee Communications, communication strategy, Marketing, Employee Marketing, 2020, momentum, COVID
Welcome to the season of doing. In an organizational sense, this can mean anything from employee reviews to compensation evaluations, end-of-year loose ends and next year’s strategic vision. All of this builds up to a never-ending pileup of personal endeavors, events and expectations. Everything from shopping to hosting, volunteering, attending, giving, receiving and all-in-all juggling the many responsibilities (and subsequent side effects) of the holidays.
Tags: What's Trending, Employee Communications, happy holidays, Marketing, Employee Marketing, culture, wellness, mental health
It’s never too soon to start thinking about what to include in your 2020 and 2021 employee benefits packages. How can your HR team stay flexible yet current with a series of compliance changes? Which benefits will be seen as non-negotiables in competitive job offers? Global HR firm Mercer recently unveiled its annual list of the top compliance issues employers should consider when compiling their benefits packages for 2020.
Tags: What's Trending, Employee Communications, Open Enrollment, communication strategy, Marketing Mindset, Marketing, Employee Marketing, benefit package
