HotSpot: Employee Communications Blog

The Future of Company Culture

Posted by Karen Scattergood on Apr 22, 2019 10:51:02 AM

Karen Scattergood

I recently had the pleasure of attending the 2019 SHRM NYC Conference #ExceedingtheVision where the focus was on disrupting the HR world in a positive way that embraces company culture.

Company culture has long been a subjective concept that was often defined by whether or not your company allowed for casual Fridays. With work-life balance and flexibility being key in the modern-day workforce, culture is becoming less of a unicorn and more of a must-have for companies to attract and retain top talent. And with sites like Glassdoor paving the way for employees to speak about you as an employer, a positive culture is good PR and good business.

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Tags: internal communications, effectiveness, communication strategy, Marketing, culture

SMART Employee Communications

Posted by Spitfire Communications on Mar 20, 2019 10:15:00 AM

Setting End Goals - Do They Measure Up?

Great communication is all about being adaptable to change. Your communication plans should be constantly evolving based on the current needs of both the business and your employees. As your workforce becomes more multi-generational and you adapt to changes in technology, it’s increasingly important to reconsider how to best communicate with your employees.

Just as with any business plan, your communications should have objectives. Those communication objectives should align and support your business objectives. Goal-setting allows you to see where you are coming from (giving you a benchmark for comparison), assess your progress by checking off your target objectives, and finally, to evaluate your overall success by comparing your end results to your benchmark.

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Tags: internal communications, measurement, effectiveness, communication strategy, Marketing, analytics

Print Versus Digital for Employee Communications

Posted by Spitfire Communications on Aug 30, 2018 10:34:00 AM

These days, everybody wants to go “green,” so when it comes to employee communications, companies—ever mindful of wasting paper (and the perception that invites)—think that digital is the thing to do; it’s environmentally friendly, and it can often be (or at least seem) less expensive.

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Tags: internal communications, effectiveness, communication strategy, Marketing, print, digital

Executing A Successful Wellness Campaign

Posted by Spitfire Communications on Jun 8, 2018 10:00:00 AM

Figuring out how to get your employees excited about a wellness campaign can feel like a daunting task. However, with the right communication support and presentation, you will be able to spark interest and reach your goals.

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Tags: Employee Communications, Employee Engagement, effectiveness, Wellness Campaign, 2018

Communicating a Well-being Campaign (and doing it well!)

Posted by Spitfire Communications on Mar 21, 2018 9:47:05 AM

There’s no better time to launch a well-being campaign than after annual enrollment to reinforce many of the health and financial wellness messages introduced during enrollment.

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Tags: internal communications, measurement, effectiveness, Wellness Campaign

Measuring Communication Effectiveness

Posted by Jessica Palazzo on Feb 23, 2017 2:13:00 PM

A smart goal for a successful new year!

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Tags: Spitfire Communications, Employee Communications, Employee Engagement, measurement, effectiveness, communication strategy

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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