HotSpot: Employee Communications Blog

How Graphic Designers Improve Readability

Posted by Laura Dechaine on Sep 14, 2022 10:00:00 AM

Laura Dechaine

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Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, graphic design, readability

Keep It Simple

Posted by Sheila Eckhardt on Aug 25, 2022 10:00:00 AM

Sheila Eckhardt

With so many of us juggling work responsibilities and trying to find time for a personal life, you’ve got to appreciate it when you can get the information you need in a short and concise communication. As the one delivering the message, understand and respect that everyone is working hard to find more free time. If it can be said in fewer words, do it!

Here are some tips to keeping your internal communications simple:

  • Highlight key information.

    • Use colors, highlights, call-outs to draw attention to important information, especially any calls to action.

  • Use bullet points.

    • Bullets are a great way to highlight the important key features, while keeping the message clear and brief.
  • Use plain, straight-forward language.

  • Show don’t tell.

    • Think visual instead of using just text. Videos and infographics can convey a message in a more engaging (and interesting!) way.
  • Emphasize how you can help.

    • By communicating in a way that is useful to your audience, they will be more likely to use that information to take action.

 

Lengthy explanations can tend to confuse and/or bore the reader – get to the point and your message will be better understood and everyone will be happy! We call it Keep It Short and Simple, our version of the KISS principle!


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Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials

EAP Engagement: Empowering Employees to Prioritize Well-Being

Posted by Spitfire Communications on Aug 9, 2022 10:00:00 AM

Some of the highest performing employees are facing personal challenges of their own, which can negatively affect their productivity and the working environment around them. By taking advantage of an Employee Assistance Program (EAP), these employees can access professional help from skilled providers like social workers, counselors and lawyers, among others. 

One common pitfall many employers face is lack of employee participation in an established EAP. Whether it stems from subpar communication or certain stigmas associated with getting help for vulnerable issues, many employees avoid actively utilizing the EAP. 


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Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, mental health, emotional

The Power of Employee Testimonials

Posted by Lori Barger on Jul 26, 2022 10:07:13 AM

Lori Barger

When looking to build your company’s brand, you don’t need to look externally to begin start with your employees, who can be your biggest cheerleaders. According to CareerArc’s Future of Recruitment study, candidates have three times more trust in an organization and its work culture when it provides employee testimonials.


Peer endorsements often bring more trust and credibility to your messaging. Word of mouth creates awareness in a way that traditional communications can’t reach.

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Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials

Supporting and Empowering Employees with Disabilities

Posted by Gonmit Sehmbi on Jul 12, 2022 10:15:00 AM

Gonmit Sehmbi

The Bureau of Labor Statistics reports that in 2021, 19.1% of persons with disabilities were employed, up from 17.9% in 2020. However, employer disability inclusion programs should encompass more than just hiring people with disabilities. Unfortunately, not many organizations see this focus as a way to enhance their company brand and employee culture. 

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, effectiveness, communication strategy, Marketing, culture, inclusivity

The Importance of an Employee Value Proposition (EVP) and How to Promote It

Posted by Spitfire Communications on Jun 22, 2022 10:00:00 AM

An Employee Value Proposition (EVP) is the promise an employer makes to their employees in return for their commitment to the organization and the skills and contributions they bring to the table. 

This promise consists of all the key components — such as benefits, perks and rewards — that each employee will receive from their employer in return for their dedicated service. 

An EVP is a special arrangement between the employer and their employees and it sits at the core of every organization’s employer branding strategy. It clearly defines what a company stands for, and why it’s a unique and desirable place to work.

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Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, employee value proposition

Communicating Retirement Benefits to Employees

Posted by Spitfire Communications on May 24, 2022 10:48:00 AM

Many of today’s employees are failing to take full advantage of their retirement benefits and running the risk of being unable to retire comfortably. 

In fact, in a national survey of employees with workplace retirement plans, 71% listed “living comfortably in retirement” as a top life goal. Unfortunately, less than half of them have confidence that their retirement savings will be enough, and a further 55% don’t feel secure in their retirement planning at all.

So, how can organizations engage employees and encourage them to maximize their retirement plans? It all starts with well-executed employee communications

In this blog, we’ll break down how to communicate retirement benefits to employees, so they feel secure and empowered while planning their financial future. 

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Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022

Financial Wellness: Messaging Strategies That Empower Employees

Posted by Spitfire Communications on May 10, 2022 10:00:00 AM

Financial wellness programs are fast becoming one of the most popular benefits offered by today’s employers. And with good reason…

According to a 2022 survey from SoFi:

  • 75% of employees are stressed about their finances.
  • 51% of employees are more stressed about their finances today than they were during the height of the pandemic.
  • Employees spend around 25% of their work week dealing with financial issues.

It’s clear to see – there’s never been a better time to prioritize communications that make financial wellness an achievable reality for your employees. The programs you promote today can help reduce their stress, improve their money management habits and even increase their productivity and job satisfaction

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting

Promoting Company Culture through Internal Communications

Posted by Spitfire Communications on Apr 25, 2022 10:15:00 AM

Many companies have come to realize that creating an inclusive and inviting organizational culture isn’t just the responsible thing to do — it also has a direct impact on the business bottom line. 

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting

Cultivating Inclusion in the World of Remote Work

Posted by Spitfire Communications on Dec 22, 2020 10:00:00 AM

Fostering inclusion in the workplace has been a priority for HR since long before COVID-19 began. And as the global workforce continues to withstand unprecedented challenges from the ever-changing pandemic, a strong and sustained focus on organizational belonging is becoming more critical than ever.

With many employees experiencing an influx of stress as a result of extensive social isolation, cultivating an inclusive remote workplace can help bridge the disconnect between HR and employees and enable targeted efforts to bolster empathy and vital support.

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Tags: HR Communications, Employee Engagement, communication strategy, culture, 2021

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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