HotSpot: Employee Communications Blog

Communicating Retirement Benefits to Employees

Posted by Spitfire Communications on May 24, 2022 10:48:00 AM

Many of today’s employees are failing to take full advantage of their retirement benefits and running the risk of being unable to retire comfortably. 

In fact, in a national survey of employees with workplace retirement plans, 71% listed “living comfortably in retirement” as a top life goal. Unfortunately, less than half of them have confidence that their retirement savings will be enough, and a further 55% don’t feel secure in their retirement planning at all.

So, how can organizations engage employees and encourage them to maximize their retirement plans? It all starts with well-executed employee communications

In this blog, we’ll break down how to communicate retirement benefits to employees, so they feel secure and empowered while planning their financial future. 

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Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022

Financial Wellness: Messaging Strategies That Empower Employees

Posted by Spitfire Communications on May 10, 2022 10:00:00 AM

Financial wellness programs are fast becoming one of the most popular benefits offered by today’s employers. And with good reason…

According to a 2022 survey from SoFi:

  • 75% of employees are stressed about their finances.
  • 51% of employees are more stressed about their finances today than they were during the height of the pandemic.
  • Employees spend around 25% of their work week dealing with financial issues.

It’s clear to see – there’s never been a better time to prioritize communications that make financial wellness an achievable reality for your employees. The programs you promote today can help reduce their stress, improve their money management habits and even increase their productivity and job satisfaction

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting

Promoting Company Culture through Internal Communications

Posted by Spitfire Communications on Apr 25, 2022 10:15:00 AM

Many companies have come to realize that creating an inclusive and inviting organizational culture isn’t just the responsible thing to do — it also has a direct impact on the business bottom line. 

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting

Cultivating Inclusion in the World of Remote Work

Posted by Spitfire Communications on Dec 22, 2020 10:00:00 AM

Fostering inclusion in the workplace has been a priority for HR since long before COVID-19 began. And as the global workforce continues to withstand unprecedented challenges from the ever-changing pandemic, a strong and sustained focus on organizational belonging is becoming more critical than ever.

With many employees experiencing an influx of stress as a result of extensive social isolation, cultivating an inclusive remote workplace can help bridge the disconnect between HR and employees and enable targeted efforts to bolster empathy and vital support.

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Tags: HR Communications, Employee Engagement, communication strategy, culture, 2021

How to Maintain Balance During the Busiest Time of Year

Posted by Spitfire Communications on Dec 17, 2019 10:00:00 AM

Welcome to the season of doing. In an organizational sense, this can mean anything from employee reviews to compensation evaluations, end-of-year loose ends and next year’s strategic vision. All of this builds up to a never-ending pileup of personal endeavors, events and expectations. Everything from shopping to hosting, volunteering, attending, giving, receiving and all-in-all juggling the many responsibilities (and subsequent side effects) of the holidays. 

Here are 7 Ways to help you maintain balance (both personal and professional) during the busiest time of year: 

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Tags: What's Trending, Employee Communications, happy holidays, Marketing, Employee Marketing, culture, wellness, mental health

Effectively Communicating Retirement Benefits: A Lesson from Cabot Corporation

Posted by Spitfire Communications on Jul 29, 2019 9:43:00 AM

When it comes to planning for their retirement, how “in the know” are your employees? According to the American Benefits Council, more than 100 million Americans are contributing a combined $5.7 trillion in assets to 401(k) and other defined contribution plans and 97% of these plans use personalized communication to participants. Are your employees getting the message? 

Soon-to-be retirees are a growing workplace population that’s known to sneak beneath the HR radar. As many companies tailor their retirement communications to recent grads and employees new to the world of payroll contributions, this subset is left wondering how to actually utilize their funds. It’s important not only to include them in retirement planning communications, but to craft the kind of messaging that helps them make confident, well-informed decisions about how to retire. 

With more generations coexisting in the workplace than ever before, a pointed strategy for retirement benefit communication is an essential way to ensure informative enrollment and exit at every level. From recent grads carrying student loan debt to seasoned professionals about to sign out for good, a comprehensive communication tool provides a certain kind of inclusivity often overlooked by today’s HR teams. 

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Tags: What's Trending, Employee Communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing, culture, retiree communication

The Future of Company Culture

Posted by Karen Scattergood on Apr 22, 2019 10:51:02 AM

Karen Scattergood

I recently had the pleasure of attending the 2019 SHRM NYC Conference #ExceedingtheVision where the focus was on disrupting the HR world in a positive way that embraces company culture.

Company culture has long been a subjective concept that was often defined by whether or not your company allowed for casual Fridays. With work-life balance and flexibility being key in the modern-day workforce, culture is becoming less of a unicorn and more of a must-have for companies to attract and retain top talent. And with sites like Glassdoor paving the way for employees to speak about you as an employer, a positive culture is good PR and good business.

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Tags: internal communications, effectiveness, communication strategy, Marketing, culture

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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