Neuromarketing combines principals of marketing, psychology and behavior to maximize engagement and reduce uncertainty. Learn how you can use it to connect with your employees by watching our video with tips and tricks.
Neuromarketing combines principals of marketing, psychology and behavior to maximize engagement and reduce uncertainty. Learn how you can use it to connect with your employees by watching our video with tips and tricks.
Tags: Employee Communications, HR Communications, Employee Engagement, Human Resources, internal communications, communication strategy, Employee Marketing, culture, graphic design, psychology, branding, neuromarketing
I believe that we can all agree the past three years have been one heck of a wild ride. From lockdowns, homeschooling, and social distancing, to inflation, the great resignation and revenge travel, it’s been a turbulent time both at work and at home. Bridging the gap between work and home is the accelerated shift to remote or hybrid workplaces. According to a LinkedIn Economic analysis, it is predicted that 36 million Americans will be working remotely in 2025, a 417% increase from pre-pandemic levels.
Tags: Employee Communications, HR Communications, Employee Engagement, Human Resources, internal communications, communication strategy, Employee Marketing, culture, graphic design, color, psychology, branding
"Colors, like features, follow the changes of the emotions." - Pablo Picasso
Color is a powerful communication tool and can be used to encourage you to act, make you feel a certain way and even make your body react. Certain colors have correlations with physical reactions/changes, such as increases in blood pressure, metabolism (yes, please!) and even eye strain.
The psychology of color refers to the impact that different colors have on human emotions and behavior. Color is a powerful tool that can be used to influence the way people perceive and interact with visual information.
Tags: Employee Communications, HR Communications, Employee Engagement, Human Resources, internal communications, communication strategy, Employee Marketing, culture, graphic design, color, psychology, branding
For organizations that are trying to recruit and retain top talent in today’s ultra-competitive job market, company culture should be top of mind. A strong company culture is an automatic advantage in the war for talent by fostering a sense of loyalty in your current employees and making your organization more desirable to potential candidates.
A 2019 survey from Glassdoor found that 77% of candidates consider a company’s culture before applying for a job and 56% said a good workplace culture was more important to them than salary. Furthermore, a 2022 Jobvite survey found that 32% of job seekers who had left a job within the first 90 days listed a poor company culture as the reason.
It’s pretty clear to see that company culture can make or break an employer’s recruitment and retention strategy. How can you align your employee communications to ensure that your company culture is consistently and compellingly promoted? Keep reading.
Tags: Employee Communications, HR Communications, Employee Engagement, Human Resources, internal communications, communication strategy, Employee Marketing, benefit package, culture, recruiting, talent
When it comes to supporting employees’ mental health in the workplace, the only thing more crucial than communication is action. And, for many employers, a concerted commitment to mental well-being is tied directly to the overall health of the business.
The Centers for Disease Control and Prevention (CDC) estimates that employee depression accounts for 200 million lost workdays each year and costs employers up to $44 billion. And, outside of the day-to-day cost of distress in the workplace, the toll depression can take on an organization’s culture paves the path for unhappy employees, decreased retention and increased turnover across the board.
On the flip side, employers who invest in their employees’ mental health see four times the financial return for their business.
In short: It’s always a good time to prioritize mental health in the workplace, and below we’ll walk you through “how.”
Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, culture, wellness, 2022, eap
The Corporate Equality Index (CEI) is a national rating system on corporate policies, practices and benefits as they pertain to lesbian, gay, bisexual, transgender and queer employees in the workplace. The CEI is organized and implemented through the Human Rights Campaign Foundation and this year marks its 20th anniversary.
The CEI is a highly respected tool for weighing organizations on their ability to uphold a diverse and accommodating workplace, and the Annual Corporate Equality Index Report uses it to determine the most inclusive places to work in the U.S.
Any company who’s committed to prioritizing DEI is likely to strive toward a spot on the CEI list. Keep reading to learn exactly what the Corporate Equality Index is, why it’s vital to maintaining an inclusive company culture and a few key CEI criteria updates in 2023.
Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, culture, 2022, inclusivity, diversity
Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, culture, 2022, account management, project management
Now more than ever, employees are communicating with their smartphones and mobile devices. And, with many of them spending as much time (if not more) on their mobiles as their computers, it presents employers with an opportunity to communicate with them right where they are.
Many companies are integrating their intranets with mobile platforms and adopting more advanced tools to engage and communicate with their employees.
In this blog, we’ll talk about why mobile matters in the digital workplace and how to effectively leverage mobile communications to better engage your employees.
Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting, mobile
When the average attention span is only eight seconds, it’s a challenge, as designers, to create deliverables that are engaging to read. How do we get the audience to pause long enough to read the information, have it resonate and then take action? How do we compete with the streams of information coming at them at every second of every day? In short, it’s a delicate balance – one that requires the right balance of images and words. Designers want more graphics and writers want more words.
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, graphic design, readability
With so many of us juggling work responsibilities and trying to find time for a personal life, you’ve got to appreciate it when you can get the information you need in a short and concise communication. As the one delivering the message, understand and respect that everyone is working hard to find more free time. If it can be said in fewer words, do it!
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials
