HotSpot: Employee Communications Blog

The Importance of Company Culture for Recruiting and Retaining Talent

Posted by Spitfire Communications on Feb 28, 2023 10:00:00 AM

For organizations that are trying to recruit and retain top talent in today’s ultra-competitive job market, company culture should be top of mind.  A strong company culture is an automatic advantage in the war for talent by fostering a sense of loyalty in your current employees and making your organization more desirable to potential candidates. 

A 2019 survey from Glassdoor found that 77% of candidates consider a company’s culture before applying for a job and 56% said a good workplace culture was more important to them than salary. Furthermore, a 2022 Jobvite survey found that 32% of job seekers who had left a job within the first 90 days listed a poor company culture as the reason.

It’s pretty clear to see that company culture can make or break an employer’s recruitment and retention strategy. How can you align your employee communications to ensure that your company culture is consistently and compellingly promoted? Keep reading.

Read More

Tags: Employee Communications, HR Communications, Employee Engagement, Human Resources, internal communications, communication strategy, Employee Marketing, benefit package, culture, recruiting, talent

Helping Employees Navigate Economic Uncertainty

Posted by Spitfire Communications on Feb 1, 2023 11:00:00 AM

We had a bit of a reprieve for a while there and we collectively took a deep breath. But, somewhere between the dreaded virus (*cough*Covid) crisis, record breaking inflationand an overseas war, the familiar phrase “recession” has reared its ugly head again. 

According to arecent quarterly survey from McKinsey, the second half of 2022 is suffering from a somber economic outlook. In fact,72%of U.S. employees are currently stressed about their finances and nearly 9 in 10 revealed they’re reassessing their financial situation. 

Stress not only impacts your employees’ mental health but also their level of productivity. Employees dealing with financial stress lose, on average, 11.4 hoursin productivity every week – which translates to approximately $4 billionin lost productivity weekly for U.S. employers. 

It’s imperative for businesses to focus on strategic planning and risk management so they can be ready to adapt to any unexpected changes. Your employee communications should supplement and support those efforts. 

Times of financial uncertainty can be difficult to navigate when you have all the information, but when everything is up in the air, it’s obviously even harder. Don’t leave your employees to struggle alone. Here’s how you can help:

Read More

Tags: Employee Communications, 401(k), HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, benefit package, financial wellness, economy, inflation, cost of living

Effectively Communicating Total Compensation

Posted by Spitfire Communications on Jan 18, 2023 10:08:00 AM

As an increasing number of organizations move toward complete pay transparency, the importance of informing employees about exactly how they’re compensated is a key part of the process. Total compensation statements are a way to paint the bigger picture by showing your employees the breakdown of their benefits and rewards beyond just base salary. 

Total compensation, when communicated effectively, can help boost employee engagement, retention and talent attraction while educating employees on how they’re truly being compensated. It’s vital to include the right information, adhere to certain best practices and arm your managers with the tools they need to engage in discussions with employees. 


Keep reading to learn how to communicate total compensation to your employees, so you can optimize the outcomes.

Read More

Tags: Employee Communications, 401(k), HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, benefit package, compensation statement, financial wellness, eap

Communicating Total Compensation

Posted by Spitfire Communications on Jan 19, 2021 10:00:00 AM

From recruiting and hiring to onboarding, benefits management, employee relations and more, the traditional components of the HR infrastructure have been dismantled by Covid-19. And as organizations think about what happens next, a redesigned approach to compensation communications will be a crucial part of year-end planning.

With unprecedented numbers of employees working remotely and limited plans to return to in-person work, dynamic compensation communication strategies that are inclusive to all employees across a patchwork of geographic locations and circumstances will be essential.

In a time of overwhelming economic uncertainty, having a deliberate and comprehensive compensation communications plan could make the difference between your employees feeling financially secure or left out in the dark.

Read More

Tags: HR Communications, Employee Engagement, communication strategy, total rewards, benefit package, compensation statement

5 Ways to Future-Proof Your Employee Benefits Package

Posted by Spitfire Communications on Nov 18, 2019 10:45:00 AM

It’s never too soon to start thinking about what to include in your 2020 and 2021 employee benefits packages. How can your HR team stay flexible yet current with a series of compliance changes? Which benefits will be seen as non-negotiables in competitive job offers? Global HR firm Mercer recently unveiled its annual list of the top compliance issues employers should consider when compiling their benefits packages for 2020. 

Here Are The Top 5 Offerings Set to Become Staples in the Benefits Packages of 2020... and Beyond:

Read More

Tags: What's Trending, Employee Communications, Open Enrollment, communication strategy, Marketing Mindset, Marketing, Employee Marketing, benefit package

Communicating Value

Posted by Jessica Palazzo on Dec 21, 2017 2:24:00 PM

"Our employees just don’t understand the value of their benefits," this is a common complaint from employers and those tagged with managing benefits. This is scary since benefits make up approximately 30% - 40% of an average employee’s compensation. 

There are many great ways to promote your benefits program and increase employee engagement. But, total compensation, or total reward statements may be at the top of our list when it comes to educating employees about their  compensation above and beyond their base salary.

Read More

Tags: Employee Communications, Employee Engagement, Employee Marketing, total compensation, total rewards, benefit package

Recent Posts

About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

Subscribe to Email Updates