HotSpot: Employee Communications Blog

The Right Time for Retirement Planning

Posted by Spitfire Communications on May 6, 2021 10:30:00 AM

With the ongoing financial uncertainty that stems from the COVID-19 pandemic, employees' retirement savings needs could fluctuate over the coming months and even years. The challenge for employers lies in their ability to deliver clear and approachable retirement planning communications that stay consistently aligned with their priorities. 

Even in times of economic ease, retirement planning can be an intimidating topic. But when employees are feeling the strains and stresses of financial uncertainty, they can become so overwhelmed with financial decisions, they fail to take action at all.

For retirement planning to really resonate with employees and motivate them to act, the onus is on employers to deliver targeted communications that are appealing and accessible to the audience, easy-to-understand, and personalized to reinforce empathy and ease.

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Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, retiree communication, 2021, financial wellness

How to Communicate Financial Wellness

Posted by Spitfire Communications on Apr 20, 2021 10:47:00 AM

Rolling out a well-received financial wellness program requires employee communications that engage employees and call them to action. These programs are best designed with increasing employee knowledge as their main priority—educating employees on every option to assist them in their overall decision-making process.  

Today’s workplaces typically feature a diverse mix of employee demographics and populations, each with their own unique financial goals, future interests and timelines in mind; from the Millennials paying down student loan debt to the older generations focusing on retirement. 

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021, financial wellness

Financial Wellness Initiatives for 2021

Posted by Spitfire Communications on Mar 18, 2021 10:40:00 AM

For many of today’s employees, financial uncertainty in the wake of Covid-19 has become a major source of stress, affecting their ability to focus, both at work and at home. Several may seek guidance or assistance from employers to reach their short- and long-term financial goals. And, in the “new normal,” proactive employers will be poised to deliver financial wellness initiatives that keep their employees on track for their goals, de-stressed, and better able to concentrate on their day-to-day work.

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021, financial wellness

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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