HotSpot: Employee Communications Blog

Rethink Your Open Enrollment Strategy and Go Virtual

Posted by Spitfire Communications on Jul 23, 2020 10:30:00 AM

If you are an HR professional or a benefits specialist, capturing employees' attention can be a challenge even in optimal Open Enrollment scenarios. This season, the unprecedented circumstances surrounding COVID-19 are adding an extra layer of complexity and the need for technological tools and communications that can reach an expanding remote workforce.

As employees grapple with a shifting sense of “normal,” many are working from home with additional responsibilities— from homeschooling their children to helping high-risk family members stay safe in isolation. Not to mention the stresses that can stem from job security and an uncertain global future.

The Pressing Need for Virtual Enrollment

From healthcare coverage to contribution elections, Employee Assistance Programs and other ancillary benefits, getting employees to make timely benefits decisions will be more crucial than ever in a COVID-19 world. But how will you provide benefits information to employees who might be working remotely or facing imminent changes to their employment status?

This season, think about offering a virtual Open Enrollment, so you can capture and keep employees' attention, regardless of where they are. If you have an existing benefits website or intranet, you’re already a step in the right direction!

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Tags: Employee Communications, Employee Engagement, Open Enrollment, communication strategy, digital, 2020, COVID

Executing A Successful Wellness Campaign

Posted by Spitfire Communications on Jun 8, 2018 10:00:00 AM

Figuring out how to get your employees excited about a wellness campaign can feel like a daunting task. However, with the right communication support and presentation, you will be able to spark interest and reach your goals.

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Tags: Employee Communications, Employee Engagement, effectiveness, Wellness Campaign, 2018

Communicating Value

Posted by Jessica Palazzo on Dec 21, 2017 2:24:00 PM

"Our employees just don’t understand the value of their benefits," this is a common complaint from employers and those tagged with managing benefits. This is scary since benefits make up approximately 30% - 40% of an average employee’s compensation. 

There are many great ways to promote your benefits program and increase employee engagement. But, total compensation, or total reward statements may be at the top of our list when it comes to educating employees about their  compensation above and beyond their base salary.

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Tags: Employee Communications, Employee Engagement, Employee Marketing, total compensation, total rewards, benefit package

Communication is the Key to a Successful Merger

Posted by Jessica Palazzo on Aug 23, 2017 11:00:00 AM

We’ve all heard it said that good communication is the key to a successful marriage. While we’re not relationship experts, we do know a thing or two about effective communication.

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Tags: Employee Communications, Employee Engagement, Employee Marketing, mergers and acquisitions

Get Your Employees' Attention - Think Like a Marketer

Posted by Jessica Palazzo on Mar 23, 2017 11:00:00 AM

Organizations spend a lot of effort and revenue on marketing to consumers and shareholders, and on developing brand recognition.

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, Marketing Mindset, Marketing, Employee Marketing

Measuring Communication Effectiveness

Posted by Jessica Palazzo on Feb 23, 2017 2:13:00 PM

A smart goal for a successful new year!

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Tags: Spitfire Communications, Employee Communications, Employee Engagement, measurement, effectiveness, communication strategy

A Picture is Worth a 1000 Words

Posted by Jessica Palazzo on Jan 26, 2017 1:51:00 PM

The power of using effective visuals in employee communication.

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Tags: What's Trending, Employee Communications, Employee Engagement, infographics

2016 in Review

Posted by Jessica Palazzo on Dec 22, 2016 2:29:58 PM

Steve Jobs once said 

“The journey is the reward”.

He was right. Though it feels predictable to say he was right (that whole “Macintosh” thing really took off),  we really do love this quote.

2016 has been quite a rewarding year here at Spitfire – not in the “oh my gosh we totally wash our hands with champagne and gold soap now” sense, but rather in the “wow, we took on some awesome work, got to challenge ourselves, and see an exciting direction for our future”.

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Tags: Happy New Year, Spitfire Communications, Employee Communications, hotspot, Employee Engagement, 2016, happy holidays

Tap Into the Conversation

Posted by Jessica Palazzo on Nov 30, 2016 10:44:26 AM

The Value of Using Message Ambassadors for Internal Communication

Peer-to-Peer communication is highly influential in most organizations.  It may be the communicator’s worst nightmare – or largest asset – depending on how you approach it. 

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Tags: Employee Communications, hotspot, Employee Engagement, message ambassadors, internal communications

Using the “Me” Factor – A Communication Tale

Posted by Jessica Palazzo on Oct 11, 2016 10:18:27 AM

Once upon a time, there were two companies who were faced with delivering a difficult message to their employees.  After years of high medical plan increases, both decided to replace their “traditional” medical plan with a Consumer-Driven Health Plan (CDHP) with a health savings account (HSA). The CDHP was first introduced at both companies the prior year as a lower-cost option, but most employees were skeptical and chose to stick with the traditional plan.

This was a job for a great communication team!  Let’s look at how communication became the Hero (and the Villain) in this story…

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Tags: Employee Communications, WIIFM, Employee Engagement

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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