HotSpot: Employee Communications Blog

The Importance of Company Culture for Recruiting and Retaining Talent

Posted by Spitfire Communications on Feb 28, 2023 10:00:00 AM

For organizations that are trying to recruit and retain top talent in today’s ultra-competitive job market, company culture should be top of mind.  A strong company culture is an automatic advantage in the war for talent by fostering a sense of loyalty in your current employees and making your organization more desirable to potential candidates. 

A 2019 survey from Glassdoor found that 77% of candidates consider a company’s culture before applying for a job and 56% said a good workplace culture was more important to them than salary. Furthermore, a 2022 Jobvite survey found that 32% of job seekers who had left a job within the first 90 days listed a poor company culture as the reason.

It’s pretty clear to see that company culture can make or break an employer’s recruitment and retention strategy. How can you align your employee communications to ensure that your company culture is consistently and compellingly promoted? Keep reading.

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Tags: Employee Communications, HR Communications, Employee Engagement, Human Resources, internal communications, communication strategy, Employee Marketing, benefit package, culture, recruiting, talent

Optimizing Employee Communications for Mobile

Posted by Spitfire Communications on Oct 13, 2022 10:54:34 AM

Now more than ever, employees are communicating with their smartphones and mobile devices. And, with many of them spending as much time (if not more) on their mobiles as their computers, it presents employers with an opportunity to communicate with them right where they are. 

Many companies are integrating their intranets with mobile platforms and adopting more advanced tools to engage and communicate with their employees. 

In this blog, we’ll talk about why mobile matters in the digital workplace and how to effectively leverage mobile communications to better engage your employees. 

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting, mobile

Financial Wellness: Messaging Strategies That Empower Employees

Posted by Spitfire Communications on May 10, 2022 10:00:00 AM

Financial wellness programs are fast becoming one of the most popular benefits offered by today’s employers. And with good reason…

According to a 2022 survey from SoFi:

  • 75% of employees are stressed about their finances.
  • 51% of employees are more stressed about their finances today than they were during the height of the pandemic.
  • Employees spend around 25% of their work week dealing with financial issues.

It’s clear to see – there’s never been a better time to prioritize communications that make financial wellness an achievable reality for your employees. The programs you promote today can help reduce their stress, improve their money management habits and even increase their productivity and job satisfaction

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting

Promoting Company Culture through Internal Communications

Posted by Spitfire Communications on Apr 25, 2022 10:15:00 AM

Many companies have come to realize that creating an inclusive and inviting organizational culture isn’t just the responsible thing to do — it also has a direct impact on the business bottom line. 

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting

Employee Retention and Recruiting: How to Show You Value Your Employees

Posted by Spitfire Communications on Apr 6, 2022 2:00:00 PM

The “Great Resignation” is raging on in 2022, with 4.3 million workers quitting their jobs in January alone and resignations up 23% above pre-pandemic levels. This HR phenomenon refers to the roughly 33 million Americans who have quit their jobs since the spring of 2021, causing a ripple effect of recruiting and retention difficulties for companies in every sector.

Between older workers retiring early, secondary earners deciding to stay home, and a vast majority of employees simply quitting to get better pay or treatment, this stall-out in the talent market is making it next-to-impossible for many employers to attract and retain top talent. 

So, how do you hold onto your employees and engage new talent to reduce turnover and improve your talent acquisition efforts? It all starts with demonstrating just how much you value your people. 

Because the truth is: if you don’t show it, they’ll seek it elsewhere. 

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, 2022, retention, recruiting

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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