HotSpot: Employee Communications Blog

The Importance of Company Culture for Recruiting and Retaining Talent

Posted by Spitfire Communications on Feb 28, 2023 10:00:00 AM

For organizations that are trying to recruit and retain top talent in today’s ultra-competitive job market, company culture should be top of mind.  A strong company culture is an automatic advantage in the war for talent by fostering a sense of loyalty in your current employees and making your organization more desirable to potential candidates. 

A 2019 survey from Glassdoor found that 77% of candidates consider a company’s culture before applying for a job and 56% said a good workplace culture was more important to them than salary. Furthermore, a 2022 Jobvite survey found that 32% of job seekers who had left a job within the first 90 days listed a poor company culture as the reason.

It’s pretty clear to see that company culture can make or break an employer’s recruitment and retention strategy. How can you align your employee communications to ensure that your company culture is consistently and compellingly promoted? Keep reading.

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Tags: Employee Communications, HR Communications, Employee Engagement, Human Resources, internal communications, communication strategy, Employee Marketing, benefit package, culture, recruiting, talent

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Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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