HotSpot: Employee Communications Blog

Spitfire Communications

Recent Posts

SMART Employee Communications

Posted by Spitfire Communications on Mar 20, 2019 10:15:00 AM

Setting End Goals - Do They Measure Up?

Great communication is all about being adaptable to change. Your communication plans should be constantly evolving based on the current needs of both the business and your employees. As your workforce becomes more multi-generational and you adapt to changes in technology, it’s increasingly important to reconsider how to best communicate with your employees.

Just as with any business plan, your communications should have objectives. Those communication objectives should align and support your business objectives. Goal-setting allows you to see where you are coming from (giving you a benchmark for comparison), assess your progress by checking off your target objectives, and finally, to evaluate your overall success by comparing your end results to your benchmark.

Read More

Tags: internal communications, measurement, effectiveness, communication strategy, Marketing, analytics

Total Compensation Statement – Personalize It!

Posted by Spitfire Communications on Jan 31, 2019 10:20:00 AM

While Open Enrollment is the perfect opportunity to provide an overview of benefits, it’s also important to reinforce just how much value there is to all the benefits your company offers! Salary may be the big-ticket item, but there are other, often overlooked, components that add to an employee’s overall income.

Read More

Tags: internal communications, communication strategy, Employee Marketing, total rewards, 2019, compensation statement

Post-Open Enrollment: Keep the Momentum Going

Posted by Spitfire Communications on Dec 3, 2018 10:10:00 AM

Congratulations... another Open Enrollment is in the books! As benefit communicators, we understand the time and energy it takes to complete a successful Open Enrollment campaign — and to get it just right. While you are probably ready to take a much-needed break from thinking about employee benefits communications, we encourage you to take this time to reflect and optimize your communication strategy.

Read More

Tags: Employee Communications, Open Enrollment, internal communications, communication strategy, Employee Marketing, 2019

Print Versus Digital Case Study: Ocean Spray Cranberries

Posted by Spitfire Communications on Sep 21, 2018 11:05:00 AM

How Ocean Spray embraced its evolution to online communications.

Read More

Tags: Employee Communications, internal communications, communication strategy, print, digital

Print Versus Digital for Employee Communications

Posted by Spitfire Communications on Aug 30, 2018 10:34:00 AM

These days, everybody wants to go “green,” so when it comes to employee communications, companies—ever mindful of wasting paper (and the perception that invites)—think that digital is the thing to do; it’s environmentally friendly, and it can often be (or at least seem) less expensive.

Read More

Tags: internal communications, effectiveness, communication strategy, Marketing, print, digital

The Struggle of Working with Freelancers, Big-Name Consultants, or Marketing Firms for Employee Communications

Posted by Spitfire Communications on Aug 1, 2018 10:37:00 AM

You already understand the importance of communicating all the details of the benefits programs you offer to employees, including health insurance and well-being programs, as well as new hire orientation and total compensation. Employees that feel in the know are happier employees that are more likely to stay!

Read More

Tags: Employee Communications, HR Communications

Why Your Company Should Communicate with Employees  (and How You Should Do It)

Posted by Spitfire Communications on Jul 6, 2018 10:12:00 AM

You know your company spends a lot of money on benefits. The cost of insurance alone is about $17,000 per employee, on average. And that doesn’t count well-being programs and other benefits like FSAs and HSAs, total compensation, and retirement accounts.

Read More

Tags: Employee Communications, internal communications, communication strategy

How Much Should You Budget for Employee Benefit Communications?

Posted by Spitfire Communications on Jun 20, 2018 10:12:00 AM

You have a killer benefits package for your employees: health insurance, well-being and wellness programs, and awesome total compensation packages, amazing training and development… now what?

Read More

Tags: Employee Communications, internal communications, communication strategy, budgeting

Executing A Successful Wellness Campaign

Posted by Spitfire Communications on Jun 8, 2018 10:00:00 AM

Figuring out how to get your employees excited about a wellness campaign can feel like a daunting task. However, with the right communication support and presentation, you will be able to spark interest and reach your goals.

Read More

Tags: Employee Communications, Employee Engagement, effectiveness, Wellness Campaign, 2018

Communicating a Well-being Campaign (and doing it well!)

Posted by Spitfire Communications on Mar 21, 2018 9:47:05 AM

There’s no better time to launch a well-being campaign than after annual enrollment to reinforce many of the health and financial wellness messages introduced during enrollment.

Read More

Tags: internal communications, measurement, effectiveness, Wellness Campaign

Recent Posts

About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

Subscribe to Email Updates