When the average attention span is only eight seconds, it’s a challenge, as designers, to create deliverables that are engaging to read. How do we get the audience to pause long enough to read the information, have it resonate and then take action? How do we compete with the streams of information coming at them at every second of every day? In short, it’s a delicate balance – one that requires the right balance of images and words. Designers want more graphics and writers want more words.
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, graphic design, readability
With so many of us juggling work responsibilities and trying to find time for a personal life, you’ve got to appreciate it when you can get the information you need in a short and concise communication. As the one delivering the message, understand and respect that everyone is working hard to find more free time. If it can be said in fewer words, do it!
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials
Some of the highest performing employees are facing personal challenges of their own, which can negatively affect their productivity and the working environment around them. By taking advantage of an Employee Assistance Program (EAP), these employees can access professional help from skilled providers like social workers, counselors and lawyers, among others.
One common pitfall many employers face is lack of employee participation in an established EAP. Whether it stems from subpar communication or certain stigmas associated with getting help for vulnerable issues, many employees avoid actively utilizing the EAP.
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, mental health, emotional
When looking to build your company’s brand, you don’t need to look externally to begin — start with your employees, who can be your biggest cheerleaders. According to CareerArc’s Future of Recruitment study, candidates have three times more trust in an organization and its work culture when it provides employee testimonials.
Peer endorsements often bring more trust and credibility to your messaging. Word of mouth creates awareness in a way that traditional communications can’t reach.
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials
In our latest Spitfire Speaks video, one of our Account Executives, Karen Scattergood, discusses social trends to consider using for employee communications. She offers some easy, effective tips on how to engage your employees in a medium many are already quite familiar with: social media.
Tags: Employee Communications, Employee Engagement, social media, communication strategy, 2020
For years, the use of social media in the work place was frowned upon for the fear that it would distract employees and negatively affect productivity. While the use of social media for external communication has become a no-brainer, employers are now realizing the benefits of using social media channels for internal communications, too. There’s no denying that the use of mobile devices and social media is a way of life – maybe even an addiction – for many of us. In fact, 91% of adults keep their phone within arm’s reach (Source: Morgan Stanley).
Tags: Spitfire Communications, Employee Communications, hotspot, social media
