When looking to build your company’s brand, you don’t need to look externally to begin — start with your employees, who can be your biggest cheerleaders. According to CareerArc’s Future of Recruitment study, candidates have three times more trust in an organization and its work culture when it provides employee testimonials.
Peer endorsements often bring more trust and credibility to your messaging. Word of mouth creates awareness in a way that traditional communications can’t reach.
