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How Graphic Designers Improve Readability

Posted by Laura Dechaine on Sep 14, 2022 10:00:00 AM

Laura Dechaine

When the average attention span is only eight seconds, it’s a challenge, as designers, to create deliverables that are engaging to read. How do we get the audience to pause long enough to read the information, have it resonate and then take action? How do we compete with the streams of information coming at them at every second of every day? In short, it’s a delicate balance – one that requires the right balance of images and words. Designers want more graphics and writers want more words.

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Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, graphic design, readability

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