HotSpot: Employee Communications Blog

The Corporate Equality Index & Communicating DEI

Posted by Spitfire Communications on Nov 16, 2022 10:15:00 AM

The Corporate Equality Index (CEI) is a national rating system on corporate policies, practices and benefits as they pertain to lesbian, gay, bisexual, transgender and queer employees in the workplace. The CEI is organized and implemented through the Human Rights Campaign Foundation and this year marks its 20th anniversary. 

The CEI is a highly respected tool for weighing organizations on their ability to uphold a diverse and accommodating workplace, and the Annual Corporate Equality Index Report uses it to determine the most inclusive places to work in the U.S. 

Any company who’s committed to prioritizing DEI is likely to strive toward a spot on the CEI list. Keep reading to learn exactly what the Corporate Equality Index is, why it’s vital to maintaining an inclusive company culture and a few key CEI criteria updates in 2023. 

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, culture, 2022, inclusivity, diversity

Spotlight on Account Management

Posted by Richelle Waron on Oct 27, 2022 10:47:37 AM

Richelle Waron

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, culture, 2022, account management, project management

Optimizing Employee Communications for Mobile

Posted by Spitfire Communications on Oct 13, 2022 10:54:34 AM

Now more than ever, employees are communicating with their smartphones and mobile devices. And, with many of them spending as much time (if not more) on their mobiles as their computers, it presents employers with an opportunity to communicate with them right where they are. 

Many companies are integrating their intranets with mobile platforms and adopting more advanced tools to engage and communicate with their employees. 

In this blog, we’ll talk about why mobile matters in the digital workplace and how to effectively leverage mobile communications to better engage your employees. 

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Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting, mobile

How Graphic Designers Improve Readability

Posted by Laura Dechaine on Sep 14, 2022 10:00:00 AM

Laura Dechaine

When the average attention span is only eight seconds, it’s a challenge, as designers, to create deliverables that are engaging to read. How do we get the audience to pause long enough to read the information, have it resonate and then take action? How do we compete with the streams of information coming at them at every second of every day? In short, it’s a delicate balance – one that requires the right balance of images and words. Designers want more graphics and writers want more words.

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Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, graphic design, readability

Keep It Simple

Posted by Sheila Eckhardt on Aug 25, 2022 10:00:00 AM

Sheila Eckhardt

With so many of us juggling work responsibilities and trying to find time for a personal life, you’ve got to appreciate it when you can get the information you need in a short and concise communication. As the one delivering the message, understand and respect that everyone is working hard to find more free time. If it can be said in fewer words, do it!

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Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials

EAP Engagement: Empowering Employees to Prioritize Well-Being

Posted by Spitfire Communications on Aug 9, 2022 10:00:00 AM

Some of the highest performing employees are facing personal challenges of their own, which can negatively affect their productivity and the working environment around them. By taking advantage of an Employee Assistance Program (EAP), these employees can access professional help from skilled providers like social workers, counselors and lawyers, among others. 

One common pitfall many employers face is lack of employee participation in an established EAP. Whether it stems from subpar communication or certain stigmas associated with getting help for vulnerable issues, many employees avoid actively utilizing the EAP. 


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Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, mental health, emotional

The Power of Employee Testimonials

Posted by Lori Barger on Jul 26, 2022 10:07:13 AM

Lori Barger

When looking to build your company’s brand, you don’t need to look externally to begin start with your employees, who can be your biggest cheerleaders. According to CareerArc’s Future of Recruitment study, candidates have three times more trust in an organization and its work culture when it provides employee testimonials.


Peer endorsements often bring more trust and credibility to your messaging. Word of mouth creates awareness in a way that traditional communications can’t reach.

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Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials

Supporting and Empowering Employees with Disabilities

Posted by Gonmit Sehmbi on Jul 12, 2022 10:15:00 AM

Gonmit Sehmbi

The Bureau of Labor Statistics reports that in 2021, 19.1% of persons with disabilities were employed, up from 17.9% in 2020. However, employer disability inclusion programs should encompass more than just hiring people with disabilities. Unfortunately, not many organizations see this focus as a way to enhance their company brand and employee culture. 

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, effectiveness, communication strategy, Marketing, culture, inclusivity

The Importance of an Employee Value Proposition (EVP) and How to Promote It

Posted by Spitfire Communications on Jun 22, 2022 10:00:00 AM

An Employee Value Proposition (EVP) is the promise an employer makes to their employees in return for their commitment to the organization and the skills and contributions they bring to the table. 

This promise consists of all the key components — such as benefits, perks and rewards — that each employee will receive from their employer in return for their dedicated service. 

An EVP is a special arrangement between the employer and their employees and it sits at the core of every organization’s employer branding strategy. It clearly defines what a company stands for, and why it’s a unique and desirable place to work.

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Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, employee value proposition

Communicating Retirement Benefits to Employees

Posted by Spitfire Communications on May 24, 2022 10:48:00 AM

Many of today’s employees are failing to take full advantage of their retirement benefits and running the risk of being unable to retire comfortably. 

In fact, in a national survey of employees with workplace retirement plans, 71% listed “living comfortably in retirement” as a top life goal. Unfortunately, less than half of them have confidence that their retirement savings will be enough, and a further 55% don’t feel secure in their retirement planning at all.

So, how can organizations engage employees and encourage them to maximize their retirement plans? It all starts with well-executed employee communications

In this blog, we’ll break down how to communicate retirement benefits to employees, so they feel secure and empowered while planning their financial future. 

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Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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