HotSpot: Employee Communications Blog

Communicating a Return to the Office

Posted by Spitfire Communications on Jun 10, 2021 10:15:00 AM

 

It’s been over a year since organizations around the world were met with a completely unprecedented “new normal", yet staying flexible is still at the top of most employers’ minds. As COVID-19 restrictions slowly lessen and the country starts to open back up for business, many workplaces will need to adapt their workplace to accommodate remote and in-office employees. 

In a recent PwC survey of US executives, nearly one-third described their approach to post-pandemic work as "going with the flow." While being agile is an admirable employer quality, it’s still helpful to have plans and procedures in place and communicating with your employees what to expect.

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, COVID, 2021

Promoting the Employee Assistance Program

Posted by Spitfire Communications on May 20, 2021 10:12:00 AM

Employee Assistance Programs (EAPs), offered by 79% of today’s employers, are more than just a resource for mental health services. They also provide a unique level of benefits-driven support that can help employees achieve a better work-life balance.

In this piece, we’ll take a look at the many benefits of EAPs, some commonly overlooked EAP services, and how to promote EAPs to encourage employee participation and share information that helps them access the right assistance for their needs.

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021, Employee Assistance Program

The Right Time for Retirement Planning

Posted by Spitfire Communications on May 6, 2021 10:30:00 AM

With the ongoing financial uncertainty that stems from the COVID-19 pandemic, employees' retirement savings needs could fluctuate over the coming months and even years. The challenge for employers lies in their ability to deliver clear and approachable retirement planning communications that stay consistently aligned with their priorities. 

Even in times of economic ease, retirement planning can be an intimidating topic. But when employees are feeling the strains and stresses of financial uncertainty, they can become so overwhelmed with financial decisions, they fail to take action at all.

For retirement planning to really resonate with employees and motivate them to act, the onus is on employers to deliver targeted communications that are appealing and accessible to the audience, easy-to-understand, and personalized to reinforce empathy and ease.

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Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, retiree communication, 2021, financial wellness

How to Communicate Financial Wellness

Posted by Spitfire Communications on Apr 20, 2021 10:47:00 AM

Rolling out a well-received financial wellness program requires employee communications that engage employees and call them to action. These programs are best designed with increasing employee knowledge as their main priority—educating employees on every option to assist them in their overall decision-making process.  

Today’s workplaces typically feature a diverse mix of employee demographics and populations, each with their own unique financial goals, future interests and timelines in mind; from the Millennials paying down student loan debt to the older generations focusing on retirement. 

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021, financial wellness

Financial Wellness Initiatives for 2021

Posted by Spitfire Communications on Mar 18, 2021 10:40:00 AM

For many of today’s employees, financial uncertainty in the wake of Covid-19 has become a major source of stress, affecting their ability to focus, both at work and at home. Several may seek guidance or assistance from employers to reach their short- and long-term financial goals. And, in the “new normal,” proactive employers will be poised to deliver financial wellness initiatives that keep their employees on track for their goals, de-stressed, and better able to concentrate on their day-to-day work.

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021, financial wellness

Keep Your Team Connected and Motivated With 7 Proactive Wellness Initiatives

Posted by Spitfire Communications on Mar 2, 2021 10:15:00 AM

For many employers, the challenges and changes of 2020 are carrying a familiar sense of employee uncertainty into 2021. And while some have come a long way in effectively mitigating crises and helping remote employees feel connected, a significant number of today’s employees are still feeling worried—and it’s taking a toll on their overall health and well-being.

According to the October 2020 Leading Indicator Systems Workforce Listening Study, since May 2020, U.S. workforces have witnessed:

  • A 38% increase in employees being worried about their own mental health.
  • A 45% increase in employees being extremely worried about their ability to take care of family.
  • A 140% increase in employees being extremely worried about their own vulnerability to addiction.
  • 75% of employees find it challenging to work under their current conditions.
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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021

2021 Internal Communications: Planning Ahead and Creating a Strategy

Posted by Spitfire Communications on Feb 3, 2021 10:15:00 AM

If we’ve learned anything from 2020, it’s that a well-strategized internal communication plan can make the difference between employees feeling confused, anxious and disconnected or integrated, prepared and able to adapt to any organizational changes that come their way. And while internal communications are becoming increasingly digital in today’s “new normal,” they’re still a vital way to ensure employees are engaged, aware of the company strategy, and confident in their role in carrying it out.

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021

5 Tips to Help You Through Open Enrollment

Posted by Spitfire Communications on Oct 9, 2019 12:12:04 PM

If you’re feeling a little bit frazzled at the thought of Open Enrollment, it might be time for you to take a different organizational approach.

To help you streamline your thoughts and create a successful battle plan, here is a list of five easy tips to fully prepare for the Open Enrollment rush and stay productive when things get hectic: 

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Tags: Employee Communications, Open Enrollment, internal communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing

The Future of Company Culture

Posted by Karen Scattergood on Apr 22, 2019 10:51:02 AM

Karen Scattergood

I recently had the pleasure of attending the 2019 SHRM NYC Conference #ExceedingtheVision where the focus was on disrupting the HR world in a positive way that embraces company culture.

Company culture has long been a subjective concept that was often defined by whether or not your company allowed for casual Fridays. With work-life balance and flexibility being key in the modern-day workforce, culture is becoming less of a unicorn and more of a must-have for companies to attract and retain top talent. And with sites like Glassdoor paving the way for employees to speak about you as an employer, a positive culture is good PR and good business.

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Tags: internal communications, effectiveness, communication strategy, Marketing, culture

SMART Employee Communications

Posted by Spitfire Communications on Mar 20, 2019 10:15:00 AM

Setting End Goals - Do They Measure Up?

Great communication is all about being adaptable to change. Your communication plans should be constantly evolving based on the current needs of both the business and your employees. As your workforce becomes more multi-generational and you adapt to changes in technology, it’s increasingly important to reconsider how to best communicate with your employees.

Just as with any business plan, your communications should have objectives. Those communication objectives should align and support your business objectives. Goal-setting allows you to see where you are coming from (giving you a benchmark for comparison), assess your progress by checking off your target objectives, and finally, to evaluate your overall success by comparing your end results to your benchmark.

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Tags: internal communications, measurement, effectiveness, communication strategy, Marketing, analytics

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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