HotSpot: Employee Communications Blog

Financial Wellness Initiatives for 2021

Posted by Spitfire Communications on Mar 18, 2021 10:40:00 AM

For many of today’s employees, financial uncertainty in the wake of Covid-19 has become a major source of stress, affecting their ability to focus, both at work and at home. Several may seek guidance or assistance from employers to reach their short- and long-term financial goals. And, in the “new normal,” proactive employers will be poised to deliver financial wellness initiatives that keep their employees on track for their goals, de-stressed, and better able to concentrate on their day-to-day work.

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021, financial wellness

Keep Your Team Connected and Motivated With 7 Proactive Wellness Initiatives

Posted by Spitfire Communications on Mar 2, 2021 10:15:00 AM

For many employers, the challenges and changes of 2020 are carrying a familiar sense of employee uncertainty into 2021. And while some have come a long way in effectively mitigating crises and helping remote employees feel connected, a significant number of today’s employees are still feeling worried—and it’s taking a toll on their overall health and well-being.

According to the October 2020 Leading Indicator Systems Workforce Listening Study, since May 2020, U.S. workforces have witnessed:

  • A 38% increase in employees being worried about their own mental health.
  • A 45% increase in employees being extremely worried about their ability to take care of family.
  • A 140% increase in employees being extremely worried about their own vulnerability to addiction.
  • 75% of employees find it challenging to work under their current conditions.
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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021

2021 Internal Communications: Planning Ahead and Creating a Strategy

Posted by Spitfire Communications on Feb 3, 2021 10:15:00 AM

If we’ve learned anything from 2020, it’s that a well-strategized internal communication plan can make the difference between employees feeling confused, anxious and disconnected or integrated, prepared and able to adapt to any organizational changes that come their way. And while internal communications are becoming increasingly digital in today’s “new normal,” they’re still a vital way to ensure employees are engaged, aware of the company strategy, and confident in their role in carrying it out.

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021

5 Tips to Help You Through Open Enrollment

Posted by Spitfire Communications on Oct 9, 2019 12:12:04 PM

If you’re feeling a little bit frazzled at the thought of Open Enrollment, it might be time for you to take a different organizational approach.

To help you streamline your thoughts and create a successful battle plan, here is a list of five easy tips to fully prepare for the Open Enrollment rush and stay productive when things get hectic: 

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Tags: Employee Communications, Open Enrollment, internal communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing

The Future of Company Culture

Posted by Karen Scattergood on Apr 22, 2019 10:51:02 AM

Karen Scattergood

I recently had the pleasure of attending the 2019 SHRM NYC Conference #ExceedingtheVision where the focus was on disrupting the HR world in a positive way that embraces company culture.

Company culture has long been a subjective concept that was often defined by whether or not your company allowed for casual Fridays. With work-life balance and flexibility being key in the modern-day workforce, culture is becoming less of a unicorn and more of a must-have for companies to attract and retain top talent. And with sites like Glassdoor paving the way for employees to speak about you as an employer, a positive culture is good PR and good business.

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Tags: internal communications, effectiveness, communication strategy, Marketing, culture

SMART Employee Communications

Posted by Spitfire Communications on Mar 20, 2019 10:15:00 AM

Setting End Goals - Do They Measure Up?

Great communication is all about being adaptable to change. Your communication plans should be constantly evolving based on the current needs of both the business and your employees. As your workforce becomes more multi-generational and you adapt to changes in technology, it’s increasingly important to reconsider how to best communicate with your employees.

Just as with any business plan, your communications should have objectives. Those communication objectives should align and support your business objectives. Goal-setting allows you to see where you are coming from (giving you a benchmark for comparison), assess your progress by checking off your target objectives, and finally, to evaluate your overall success by comparing your end results to your benchmark.

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Tags: internal communications, measurement, effectiveness, communication strategy, Marketing, analytics

Total Compensation Statement – Personalize It!

Posted by Spitfire Communications on Jan 31, 2019 10:20:00 AM

While Open Enrollment is the perfect opportunity to provide an overview of benefits, it’s also important to reinforce just how much value there is to all the benefits your company offers! Salary may be the big-ticket item, but there are other, often overlooked, components that add to an employee’s overall income.

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Tags: internal communications, communication strategy, Employee Marketing, total rewards, 2019, compensation statement

Post-Open Enrollment: Keep the Momentum Going

Posted by Spitfire Communications on Dec 3, 2018 10:10:00 AM

Congratulations... another Open Enrollment is in the books! As benefit communicators, we understand the time and energy it takes to complete a successful Open Enrollment campaign — and to get it just right. While you are probably ready to take a much-needed break from thinking about employee benefits communications, we encourage you to take this time to reflect and optimize your communication strategy.

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Tags: Employee Communications, Open Enrollment, internal communications, communication strategy, Employee Marketing, 2019

Print Versus Digital Case Study: Ocean Spray Cranberries

Posted by Spitfire Communications on Sep 21, 2018 11:05:00 AM

How Ocean Spray embraced its evolution to online communications.

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Tags: Employee Communications, internal communications, communication strategy, print, digital

Print Versus Digital for Employee Communications

Posted by Spitfire Communications on Aug 30, 2018 10:34:00 AM

These days, everybody wants to go “green,” so when it comes to employee communications, companies—ever mindful of wasting paper (and the perception that invites)—think that digital is the thing to do; it’s environmentally friendly, and it can often be (or at least seem) less expensive.

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Tags: internal communications, effectiveness, communication strategy, Marketing, print, digital

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Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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