HotSpot: Employee Communications Blog

Post-Open Enrollment: Keep the Momentum Going

Posted by Spitfire Communications on Dec 3, 2018 10:10:00 AM

Congratulations... another Open Enrollment is in the books! As benefit communicators, we understand the time and energy it takes to complete a successful Open Enrollment campaign — and to get it just right. While you are probably ready to take a much-needed break from thinking about employee benefits communications, we encourage you to take this time to reflect and optimize your communication strategy.

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Tags: internal communications, communication strategy, Employee Communications, 2019, Open Enrollment, Employee Marketing

Print Versus Digital Case Study: Ocean Spray Cranberries

Posted by Spitfire Communications on Sep 21, 2018 11:05:00 AM

How Ocean Spray embraced its evolution to online communications.

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Tags: internal communications, communication strategy, Employee Communications, print, digital

Print Versus Digital for Employee Communications

Posted by Spitfire Communications on Aug 30, 2018 10:34:00 AM

These days, everybody wants to go “green,” so when it comes to employee communications, companies—ever mindful of wasting paper (and the perception that invites)—think that digital is the thing to do; it’s environmentally friendly, and it can often be (or at least seem) less expensive.

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Tags: effectiveness, internal communications, digital, print, communication strategy, Marketing

Why Your Company Should Communicate with Employees  (and How You Should Do It)

Posted by Spitfire Communications on Jul 6, 2018 10:12:00 AM

You know your company spends a lot of money on benefits. The cost of insurance alone is about $17,000 per employee, on average. And that doesn’t count well-being programs and other benefits like FSAs and HSAs, total compensation, and retirement accounts.

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Tags: internal communications, communication strategy, Employee Communications

How Much Should You Budget for Employee Benefit Communications?

Posted by Spitfire Communications on Jun 20, 2018 10:12:00 AM

You have a killer benefits package for your employees: health insurance, well-being and wellness programs, and awesome total compensation packages, amazing training and development… now what?

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Tags: internal communications, communication strategy, Employee Communications, budgeting

Communicating a Well-being Campaign (and doing it well!)

Posted by Spitfire Communications on Mar 21, 2018 9:47:05 AM

There’s no better time to launch a well-being campaign than after annual enrollment to reinforce many of the health and financial wellness messages introduced during enrollment.

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Tags: measurement, effectiveness, internal communications, Wellness Campaign

Get Your Employees' Attention - Think Like a Marketer

Posted by Jessica Palazzo on Mar 23, 2017 11:00:00 AM

Organizations spend a lot of effort and revenue on marketing to consumers and shareholders, and on developing brand recognition.

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Tags: Employee Communications, Employee Engagement, HR Communications, Marketing, Employee Marketing, Marketing Mindset, internal communications

Tap Into the Conversation

Posted by Jessica Palazzo on Nov 30, 2016 10:44:26 AM

The Value of Using Message Ambassadors for Internal Communication

Peer-to-Peer communication is highly influential in most organizations.  It may be the communicator’s worst nightmare – or largest asset – depending on how you approach it. 

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Tags: Employee Engagement, Employee Communications, message ambassadors, internal communications, hotspot

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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