HotSpot: Employee Communications Blog

Video Blog: Neuromarketing

Posted by Spitfire Communications on May 18, 2023 12:55:21 PM

Neuromarketing combines principals of marketing, psychology and behavior to maximize engagement and reduce uncertainty. Learn how you can use it to connect with your employees by watching our video with tips and tricks.

 


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Tags: Employee Communications, HR Communications, Employee Engagement, Human Resources, internal communications, communication strategy, Employee Marketing, culture, graphic design, psychology, branding, neuromarketing

Holistic Health and Reaching Remote Workers

Posted by Richelle Waron on Apr 26, 2023 1:22:19 PM

Richelle Waron

I believe that we can all agree the past three years have been one heck of a wild ride. From lockdowns, homeschooling, and social distancing, to inflation, the great resignation and revenge travel, it’s been a turbulent time both at work and at home. Bridging the gap between work and home is the accelerated shift to remote or hybrid workplaces. According to a LinkedIn Economic analysis, it is predicted that 36 million Americans will be working remotely in 2025, a 417% increase from pre-pandemic levels.

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Tags: Employee Communications, HR Communications, Employee Engagement, Human Resources, internal communications, communication strategy, Employee Marketing, culture, graphic design, color, psychology, branding

The Psychology of Color

Posted by Spitfire Communications on Mar 21, 2023 9:45:00 AM

"Colors, like features, follow the changes of the emotions." - Pablo Picasso

 

Color is a powerful communication tool and can be used to encourage you to act, make you feel a certain way and even make your body react. Certain colors have correlations with physical reactions/changes, such as increases in blood pressure, metabolism (yes, please!) and even eye strain.

The psychology of color refers to the impact that different colors have on human emotions and behavior. Color is a powerful tool that can be used to influence the way people perceive and interact with visual information.

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Tags: Employee Communications, HR Communications, Employee Engagement, Human Resources, internal communications, communication strategy, Employee Marketing, culture, graphic design, color, psychology, branding

How Graphic Designers Improve Readability

Posted by Laura Dechaine on Sep 14, 2022 10:00:00 AM

Laura Dechaine

When the average attention span is only eight seconds, it’s a challenge, as designers, to create deliverables that are engaging to read. How do we get the audience to pause long enough to read the information, have it resonate and then take action? How do we compete with the streams of information coming at them at every second of every day? In short, it’s a delicate balance – one that requires the right balance of images and words. Designers want more graphics and writers want more words.

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Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, graphic design, readability

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Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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