When the average attention span is only eight seconds, it’s a challenge, as designers, to create deliverables that are engaging to read. How do we get the audience to pause long enough to read the information, have it resonate and then take action? How do we compete with the streams of information coming at them at every second of every day? In short, it’s a delicate balance – one that requires the right balance of images and words. Designers want more graphics and writers want more words.
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, graphic design, readability
With so many of us juggling work responsibilities and trying to find time for a personal life, you’ve got to appreciate it when you can get the information you need in a short and concise communication. As the one delivering the message, understand and respect that everyone is working hard to find more free time. If it can be said in fewer words, do it!
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials
Some of the highest performing employees are facing personal challenges of their own, which can negatively affect their productivity and the working environment around them. By taking advantage of an Employee Assistance Program (EAP), these employees can access professional help from skilled providers like social workers, counselors and lawyers, among others.
One common pitfall many employers face is lack of employee participation in an established EAP. Whether it stems from subpar communication or certain stigmas associated with getting help for vulnerable issues, many employees avoid actively utilizing the EAP.
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, mental health, emotional
When looking to build your company’s brand, you don’t need to look externally to begin — start with your employees, who can be your biggest cheerleaders. According to CareerArc’s Future of Recruitment study, candidates have three times more trust in an organization and its work culture when it provides employee testimonials.
Peer endorsements often bring more trust and credibility to your messaging. Word of mouth creates awareness in a way that traditional communications can’t reach.
Tags: Employee Communications, HR Communications, Employee Engagement, social media, communication strategy, Marketing, culture, testimonials
The Bureau of Labor Statistics reports that in 2021, 19.1% of persons with disabilities were employed, up from 17.9% in 2020. However, employer disability inclusion programs should encompass more than just hiring people with disabilities. Unfortunately, not many organizations see this focus as a way to enhance their company brand and employee culture.
Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, effectiveness, communication strategy, Marketing, culture, inclusivity
An Employee Value Proposition (EVP) is the promise an employer makes to their employees in return for their commitment to the organization and the skills and contributions they bring to the table.
This promise consists of all the key components — such as benefits, perks and rewards — that each employee will receive from their employer in return for their dedicated service.
An EVP is a special arrangement between the employer and their employees and it sits at the core of every organization’s employer branding strategy. It clearly defines what a company stands for, and why it’s a unique and desirable place to work.
Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, employee value proposition
Many of today’s employees are failing to take full advantage of their retirement benefits and running the risk of being unable to retire comfortably.
In fact, in a national survey of employees with workplace retirement plans, 71% listed “living comfortably in retirement” as a top life goal. Unfortunately, less than half of them have confidence that their retirement savings will be enough, and a further 55% don’t feel secure in their retirement planning at all.
So, how can organizations engage employees and encourage them to maximize their retirement plans? It all starts with well-executed employee communications.
In this blog, we’ll break down how to communicate retirement benefits to employees, so they feel secure and empowered while planning their financial future.
Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022
Financial wellness programs are fast becoming one of the most popular benefits offered by today’s employers. And with good reason…
According to a 2022 survey from SoFi:
It’s clear to see – there’s never been a better time to prioritize communications that make financial wellness an achievable reality for your employees. The programs you promote today can help reduce their stress, improve their money management habits and even increase their productivity and job satisfaction.
Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting
Many companies have come to realize that creating an inclusive and inviting organizational culture isn’t just the responsible thing to do — it also has a direct impact on the business bottom line.
Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, recruiting
The “Great Resignation” is raging on in 2022, with 4.3 million workers quitting their jobs in January alone and resignations up 23% above pre-pandemic levels. This HR phenomenon refers to the roughly 33 million Americans who have quit their jobs since the spring of 2021, causing a ripple effect of recruiting and retention difficulties for companies in every sector.
Between older workers retiring early, secondary earners deciding to stay home, and a vast majority of employees simply quitting to get better pay or treatment, this stall-out in the talent market is making it next-to-impossible for many employers to attract and retain top talent.
So, how do you hold onto your employees and engage new talent to reduce turnover and improve your talent acquisition efforts? It all starts with demonstrating just how much you value your people.
Because the truth is: if you don’t show it, they’ll seek it elsewhere.
Tags: Employee Communications, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, 2022, retention, recruiting
