HotSpot: Employee Communications Blog

The Importance of an Employee Value Proposition (EVP) and How to Promote It

Posted by Spitfire Communications on Jun 22, 2022 10:00:00 AM

An Employee Value Proposition (EVP) is the promise an employer makes to their employees in return for their commitment to the organization and the skills and contributions they bring to the table. 

This promise consists of all the key components — such as benefits, perks and rewards — that each employee will receive from their employer in return for their dedicated service. 

An EVP is a special arrangement between the employer and their employees and it sits at the core of every organization’s employer branding strategy. It clearly defines what a company stands for, and why it’s a unique and desirable place to work.

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Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022, employee value proposition

Communicating Retirement Benefits to Employees

Posted by Spitfire Communications on May 24, 2022 10:48:00 AM

Many of today’s employees are failing to take full advantage of their retirement benefits and running the risk of being unable to retire comfortably. 

In fact, in a national survey of employees with workplace retirement plans, 71% listed “living comfortably in retirement” as a top life goal. Unfortunately, less than half of them have confidence that their retirement savings will be enough, and a further 55% don’t feel secure in their retirement planning at all.

So, how can organizations engage employees and encourage them to maximize their retirement plans? It all starts with well-executed employee communications

In this blog, we’ll break down how to communicate retirement benefits to employees, so they feel secure and empowered while planning their financial future. 

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Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, total rewards, culture, 2022

The Right Time for Retirement Planning

Posted by Spitfire Communications on May 6, 2021 10:30:00 AM

With the ongoing financial uncertainty that stems from the COVID-19 pandemic, employees' retirement savings needs could fluctuate over the coming months and even years. The challenge for employers lies in their ability to deliver clear and approachable retirement planning communications that stay consistently aligned with their priorities. 

Even in times of economic ease, retirement planning can be an intimidating topic. But when employees are feeling the strains and stresses of financial uncertainty, they can become so overwhelmed with financial decisions, they fail to take action at all.

For retirement planning to really resonate with employees and motivate them to act, the onus is on employers to deliver targeted communications that are appealing and accessible to the audience, easy-to-understand, and personalized to reinforce empathy and ease.

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Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, retiree communication, 2021, financial wellness

Tell the Saver’s Tax Credit Story

Posted by spitfireWeb on Mar 26, 2015 2:40:41 PM

Did you know that just a quarter of U.S. employees with annual household incomes $50,000 or less are aware of the nine-year-old tax code provision called the Saver’s Credit? This credit helps to offset the first $2,000 they contribute to their employer-sponsored retirement plan, including 401(k), 403(b), 457 and Thrift Savings plans.

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Tags: 2015, 401(k), 401(k) plan, 403(b), 457, April 15, contributions, dependent, elective deferrals, federal employees, Form 1040, Form 1040EZ, Heads of household, income tax returns, IRS Form 8880, tax code, tax year, taxpayer’s refund, Thrift Saving, Uncategorized, workplace program, IRS publication 590-A, Married couples, married individuals filing separately, public schools, retirement plan, Saver’s Credit, SHRM.org, Singles, state or local government employees, student

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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