During this unprecedented time, technology is the crucial bridge between many employees and their workplaces. It is even more essential to communicate effectively as well as create opportunities to connect despite the distance. It can be challenging to get the message out to employees across varying locations without the right communication tools to keep them engaged. 

Video is an effective medium you can use to help cut through the noise and capture employees’ attention. Video communications allow you to connect in a clear, authentic way and motivate vividly and visually, capturing the kind of realism that an email or phone call simply cannot. 

Internal communications videos are popular, cost-friendly, easy-to-create tools you can use to increase employee engagement, spark team collaboration and ensure reusable, secure content to keep in your organizational archives.

Tags: What's Trending, Employee Communications, communication strategy, Marketing, Employee Marketing, 2020, video

The last time Ocean Spray was featured on our blog, we focused on their efforts (and success) in implementing an employee benefits website. Now that employees are comfortable with digital communications, how do we make more of an impact, gain insight and build toward the future? The organic next step was to create a strategy and management plan that would enable their communications to continually evolve and adapt to their employees’ needs. Read on to see how we helped.

Tags: What's Trending, Employee Communications, communication strategy, Marketing, Employee Marketing, 2020, momentum, COVID

There are certain employee communication plans you hope your organization never has to use. They stay tucked away in the shared drive for an unthinkable and unlikely day. But with the rapidly-evolving coronavirus pandemic blindsiding employers around the globe, the unfathomable is becoming the norm. Some are left to dig out their crisis communication plans while others are starting a draft from scratch.  

Tags: What's Trending, Employee Communications, communication strategy, Marketing, Employee Marketing, 2020, momentum, COVID

Welcome to the season of doing. In an organizational sense, this can mean anything from employee reviews to compensation evaluations, end-of-year loose ends and next year’s strategic vision. All of this builds up to a never-ending pileup of personal endeavors, events and expectations. Everything from shopping to hosting, volunteering, attending, giving, receiving and all-in-all juggling the many responsibilities (and subsequent side effects) of the holidays. 

Here are 7 Ways to help you maintain balance (both personal and professional) during the busiest time of year: 

Tags: What's Trending, Employee Communications, happy holidays, Marketing, Employee Marketing, culture, wellness, mental health

It’s never too soon to start thinking about what to include in your 2020 and 2021 employee benefits packages. How can your HR team stay flexible yet current with a series of compliance changes? Which benefits will be seen as non-negotiables in competitive job offers? Global HR firm Mercer recently unveiled its annual list of the top compliance issues employers should consider when compiling their benefits packages for 2020. 

Here Are The Top 5 Offerings Set to Become Staples in the Benefits Packages of 2020... and Beyond:

Tags: What's Trending, Employee Communications, Open Enrollment, communication strategy, Marketing Mindset, Marketing, Employee Marketing, benefit package

Mobile apps have laid an irreversible groundwork for the way we digitize business, consumption, entertainment and unique user experiences all across the world. They bring convenience to our collective fingertips and knowledge at a moment’s notice. Apps can transform the way we create, play, perform, produce and learn. 

Slowly but surely, apps are also weaving their way into the workplace; starting to be seen as valuable strategic tools for employer-to-employee communication and enhancers of the entire employee experience. 

Are you wondering how you can (and why you should) use these digital game changers to your advantage? Look no further, People Managers. There’s an app for that. And you can even create it yourself. 

Here Are The Top 5 Reasons to Up Your Employee Communications Game With an Internal HR App: 

Tags: What's Trending, Employee Communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing, technology

When it comes to planning for their retirement, how “in the know” are your employees? According to the American Benefits Council, more than 100 million Americans are contributing a combined $5.7 trillion in assets to 401(k) and other defined contribution plans and 97% of these plans use personalized communication to participants. Are your employees getting the message? 

Soon-to-be retirees are a growing workplace population that’s known to sneak beneath the HR radar. As many companies tailor their retirement communications to recent grads and employees new to the world of payroll contributions, this subset is left wondering how to actually utilize their funds. It’s important not only to include them in retirement planning communications, but to craft the kind of messaging that helps them make confident, well-informed decisions about how to retire. 

With more generations coexisting in the workplace than ever before, a pointed strategy for retirement benefit communication is an essential way to ensure informative enrollment and exit at every level. From recent grads carrying student loan debt to seasoned professionals about to sign out for good, a comprehensive communication tool provides a certain kind of inclusivity often overlooked by today’s HR teams. 

Tags: What's Trending, Employee Communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing, culture, retiree communication

For some, “digital transformation” is a buzzword that’s synonymous with “disruption.” It’s the onslaught of perplexing technological processes designed to disturb their workflow and alter their contribution to the organization.

For others, digital transformation is an opportunity. It harnesses the power of technology to achieve greater efficiencies in operations, enhanced experiences for employees and customers, and the ability to access to more innovative markets and constituents.

For your employees, digital transformation is likely some combination of these two sentiments. And the conflicting mindsets can make it difficult to carry out a strategic vision and craft the kind of messaging that resonates across the organization.

Tags: What's Trending, Employee Communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing, digital

The power of using effective visuals in employee communication.

Tags: What's Trending, Employee Communications, Employee Engagement, infographics

Keeping up with the latest trends is never easy – whether it’s the newest fashion statement, the hottest fitness craze, or the cutting edge in tech gadgets.  And, even in the internal communications field, we see new trends emerging each year.

What hasn’t changed is the need to motivate and inspire employees through effective communications.  Maybe you are challenged with how to engage employees in wellness activities, or how to get employees to embrace your new performance management program? Your message is only as strong as your communications campaign.

Here’s a list of six trends that we’re seeing in effective internal communication — trends that we expect to last:

Tags: What's Trending, Employee Communications, social meda, HR Communications, Employee Engagement