HotSpot: Employee Communications Blog

5 Ways to Future-Proof Your Employee Benefits Package

Posted by Spitfire Communications on Nov 18, 2019 10:45:00 AM

It’s never too soon to start thinking about what to include in your 2020 and 2021 employee benefits packages. How can your HR team stay flexible yet current with a series of compliance changes? Which benefits will be seen as non-negotiables in competitive job offers? Global HR firm Mercer recently unveiled its annual list of the top compliance issues employers should consider when compiling their benefits packages for 2020. 

Here Are The Top 5 Offerings Set to Become Staples in the Benefits Packages of 2020... and Beyond:

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Tags: What's Trending, Employee Communications, Open Enrollment, communication strategy, Marketing Mindset, Marketing, Employee Marketing, benefit package

Upping Your Game with an HR App

Posted by Spitfire Communications on Aug 29, 2019 11:22:08 AM

Mobile apps have laid an irreversible groundwork for the way we digitize business, consumption, entertainment and unique user experiences all across the world. They bring convenience to our collective fingertips and knowledge at a moment’s notice. Apps can transform the way we create, play, perform, produce and learn. 

Slowly but surely, apps are also weaving their way into the workplace; starting to be seen as valuable strategic tools for employer-to-employee communication and enhancers of the entire employee experience. 

Are you wondering how you can (and why you should) use these digital game changers to your advantage? Look no further, People Managers. There’s an app for that. And you can even create it yourself. 

Here Are The Top 5 Reasons to Up Your Employee Communications Game With an Internal HR App: 

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Tags: What's Trending, Employee Communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing, technology

Effectively Communicating Retirement Benefits: A Lesson from Cabot Corporation

Posted by Spitfire Communications on Jul 29, 2019 9:43:00 AM

When it comes to planning for their retirement, how “in the know” are your employees? According to the American Benefits Council, more than 100 million Americans are contributing a combined $5.7 trillion in assets to 401(k) and other defined contribution plans and 97% of these plans use personalized communication to participants. Are your employees getting the message? 

Soon-to-be retirees are a growing workplace population that’s known to sneak beneath the HR radar. As many companies tailor their retirement communications to recent grads and employees new to the world of payroll contributions, this subset is left wondering how to actually utilize their funds. It’s important not only to include them in retirement planning communications, but to craft the kind of messaging that helps them make confident, well-informed decisions about how to retire. 

With more generations coexisting in the workplace than ever before, a pointed strategy for retirement benefit communication is an essential way to ensure informative enrollment and exit at every level. From recent grads carrying student loan debt to seasoned professionals about to sign out for good, a comprehensive communication tool provides a certain kind of inclusivity often overlooked by today’s HR teams. 

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Tags: What's Trending, Employee Communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing, culture, retiree communication

Employee Communication in the Age of Digital Transformation

Posted by Spitfire Communications on May 23, 2019 10:42:50 AM

For some, “digital transformation” is a buzzword that’s synonymous with “disruption.” It’s the onslaught of perplexing technological processes designed to disturb their workflow and alter their contribution to the organization.

For others, digital transformation is an opportunity. It harnesses the power of technology to achieve greater efficiencies in operations, enhanced experiences for employees and customers, and the ability to access to more innovative markets and constituents.

For your employees, digital transformation is likely some combination of these two sentiments. And the conflicting mindsets can make it difficult to carry out a strategic vision and craft the kind of messaging that resonates across the organization.

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Tags: What's Trending, Employee Communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing, digital

A Picture is Worth a 1000 Words

Posted by Jessica Palazzo on Jan 26, 2017 1:51:00 PM

The power of using effective visuals in employee communication.

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Tags: What's Trending, Employee Communications, Employee Engagement, infographics

What’s Trending – In Employee Communications

Posted by Jessica Palazzo on Jul 19, 2016 11:00:00 AM

Keeping up with the latest trends is never easy – whether it’s the newest fashion statement, the hottest fitness craze, or the cutting edge in tech gadgets.  And, even in the internal communications field, we see new trends emerging each year.

What hasn’t changed is the need to motivate and inspire employees through effective communications.  Maybe you are challenged with how to engage employees in wellness activities, or how to get employees to embrace your new performance management program? Your message is only as strong as your communications campaign.

Here’s a list of six trends that we’re seeing in effective internal communication — trends that we expect to last:

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Tags: What's Trending, Employee Communications, social meda, HR Communications, Employee Engagement

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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