HotSpot: Employee Communications Blog

A Communications Strategy Case Study: Ocean Spray Cranberries

Posted by Spitfire Communications on May 28, 2020 10:30:00 AM

The last time Ocean Spray was featured on our blog, we focused on their efforts (and success) in implementing an employee benefits website. Now that employees are comfortable with digital communications, how do we make more of an impact, gain insight and build toward the future? The organic next step was to create a strategy and management plan that would enable their communications to continually evolve and adapt to their employees’ needs. Read on to see how we helped.

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Tags: What's Trending, Employee Communications, communication strategy, Marketing, Employee Marketing, 2020, momentum, COVID

Compassionate and Effective Employee Communications in a Crisis

Posted by Spitfire Communications on Mar 24, 2020 11:05:39 AM

There are certain employee communication plans you hope your organization never has to use. They stay tucked away in the shared drive for an unthinkable and unlikely day. But with the rapidly-evolving coronavirus pandemic blindsiding employers around the globe, the unfathomable is becoming the norm. Some are left to dig out their crisis communication plans while others are starting a draft from scratch.  

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Tags: What's Trending, Employee Communications, communication strategy, Marketing, Employee Marketing, 2020, momentum, COVID

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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