HotSpot: Employee Communications Blog

Employee Communication in the Age of Digital Transformation

Posted by Spitfire Communications on May 23, 2019 10:42:50 AM

For some, “digital transformation” is a buzzword that’s synonymous with “disruption.” It’s the onslaught of perplexing technological processes designed to disturb their workflow and alter their contribution to the organization.

For others, digital transformation is an opportunity. It harnesses the power of technology to achieve greater efficiencies in operations, enhanced experiences for employees and customers, and the ability to access to more innovative markets and constituents.

For your employees, digital transformation is likely some combination of these two sentiments. And the conflicting mindsets can make it difficult to carry out a strategic vision and craft the kind of messaging that resonates across the organization.

Read More

Tags: What's Trending, Employee Communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing, digital

Print Versus Digital Case Study: Ocean Spray Cranberries

Posted by Spitfire Communications on Sep 21, 2018 11:05:00 AM

How Ocean Spray embraced its evolution to online communications.

Read More

Tags: Employee Communications, internal communications, communication strategy, print, digital

Print Versus Digital for Employee Communications

Posted by Spitfire Communications on Aug 30, 2018 10:34:00 AM

These days, everybody wants to go “green,” so when it comes to employee communications, companies—ever mindful of wasting paper (and the perception that invites)—think that digital is the thing to do; it’s environmentally friendly, and it can often be (or at least seem) less expensive.

Read More

Tags: internal communications, effectiveness, communication strategy, Marketing, print, digital

Recent Posts

About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

Subscribe to Email Updates