Employee Assistance Programs (EAPs), offered by 79% of today’s employers, are more than just a resource for mental health services. They also provide a unique level of benefits-driven support that can help employees achieve a better work-life balance.
In this piece, we’ll take a look at the many benefits of EAPs, some commonly overlooked EAP services, and how to promote EAPs to encourage employee participation and share information that helps them access the right assistance for their needs.
Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021, Employee Assistance Program
With the ongoing financial uncertainty that stems from the COVID-19 pandemic, employees' retirement savings needs could fluctuate over the coming months and even years. The challenge for employers lies in their ability to deliver clear and approachable retirement planning communications that stay consistently aligned with their priorities.
Even in times of economic ease, retirement planning can be an intimidating topic. But when employees are feeling the strains and stresses of financial uncertainty, they can become so overwhelmed with financial decisions, they fail to take action at all.
For retirement planning to really resonate with employees and motivate them to act, the onus is on employers to deliver targeted communications that are appealing and accessible to the audience, easy-to-understand, and personalized to reinforce empathy and ease.
Tags: Employee Communications, retirement plan, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, retiree communication, 2021, financial wellness
Rolling out a well-received financial wellness program requires employee communications that engage employees and call them to action. These programs are best designed with increasing employee knowledge as their main priority—educating employees on every option to assist them in their overall decision-making process.
Today’s workplaces typically feature a diverse mix of employee demographics and populations, each with their own unique financial goals, future interests and timelines in mind; from the Millennials paying down student loan debt to the older generations focusing on retirement.
Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021, financial wellness
For many employers, the challenges and changes of 2020 are carrying a familiar sense of employee uncertainty into 2021. And while some have come a long way in effectively mitigating crises and helping remote employees feel connected, a significant number of today’s employees are still feeling worried—and it’s taking a toll on their overall health and well-being.
According to the October 2020 Leading Indicator Systems Workforce Listening Study, since May 2020, U.S. workforces have witnessed:
Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, communication strategy, Employee Marketing, 2021
If you’re feeling a little bit frazzled at the thought of Open Enrollment, it might be time for you to take a different organizational approach.
To help you streamline your thoughts and create a successful battle plan, here is a list of five easy tips to fully prepare for the Open Enrollment rush and stay productive when things get hectic:
Tags: Employee Communications, Open Enrollment, internal communications, communication strategy, Marketing Mindset, Marketing, Employee Marketing
I recently had the pleasure of attending the 2019 SHRM NYC Conference #ExceedingtheVision where the focus was on disrupting the HR world in a positive way that embraces company culture.
Company culture has long been a subjective concept that was often defined by whether or not your company allowed for casual Fridays. With work-life balance and flexibility being key in the modern-day workforce, culture is becoming less of a unicorn and more of a must-have for companies to attract and retain top talent. And with sites like Glassdoor paving the way for employees to speak about you as an employer, a positive culture is good PR and good business.
Tags: internal communications, effectiveness, communication strategy, Marketing, culture
Great communication is all about being adaptable to change. Your communication plans should be constantly evolving based on the current needs of both the business and your employees. As your workforce becomes more multi-generational and you adapt to changes in technology, it’s increasingly important to reconsider how to best communicate with your employees.
Just as with any business plan, your communications should have objectives. Those communication objectives should align and support your business objectives. Goal-setting allows you to see where you are coming from (giving you a benchmark for comparison), assess your progress by checking off your target objectives, and finally, to evaluate your overall success by comparing your end results to your benchmark.
Tags: internal communications, measurement, effectiveness, communication strategy, Marketing, analytics
While Open Enrollment is the perfect opportunity to provide an overview of benefits, it’s also important to reinforce just how much value there is to all the benefits your company offers! Salary may be the big-ticket item, but there are other, often overlooked, components that add to an employee’s overall income.
Tags: internal communications, communication strategy, Employee Marketing, total rewards, 2019, compensation statement
Congratulations... another Open Enrollment is in the books! As benefit communicators, we understand the time and energy it takes to complete a successful Open Enrollment campaign — and to get it just right. While you are probably ready to take a much-needed break from thinking about employee benefits communications, we encourage you to take this time to reflect and optimize your communication strategy.
Tags: Employee Communications, Open Enrollment, internal communications, communication strategy, Employee Marketing, 2019
How Ocean Spray embraced its evolution to online communications.
Tags: Employee Communications, internal communications, communication strategy, print, digital
