HotSpot: Employee Communications Blog

Planning for Open Enrollment 2022

Posted by Spitfire Communications on Aug 17, 2021 10:15:00 AM

In 2021, Open Enrollment for employee benefits was met with an unprecedented rollout, as the majority of employees worked remotely and their personal and professional needs took a dramatic shift. As we approach Open Enrollment 2022, a new set of parameters will need to be met, with a mix of in-office and remote workers and an evolving set of benefits needs. 

To prepare for another non-traditional Open Enrollment season, it’s helpful to get planning efforts into full swing with some time to spare.

Read More

Tags: Employee Communications, workplace program, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, wellness, COVID, 2022

Thinking Ahead to Open Enrollment

Posted by Spitfire Communications on Aug 2, 2021 11:30:00 AM

Even as pandemic-implemented protocols and restrictions are starting to lift, many individuals are still facing stress and uncertainty around their long-term health and financial well-being. With this in mind, it’s important for employers to engage their employees in benefits decision-making as early and as often as possible this year as we approach another unique Open Enrollment season. 

Read More

Tags: Employee Communications, workplace program, HR Communications, Employee Engagement, Open Enrollment, Human Resources, internal communications, communication strategy, Employee Marketing, wellness, COVID, 2022

Bridging the Gap Between Digital Workers and HR

Posted by Spitfire Communications on Nov 23, 2020 10:00:00 AM

Over the last few months, the landscape of the modern workplace has dramatically changed. From furloughed workers to full-time telecommuters to employee parents with unexpected homeschooling duties, a lot remains unprecedented and unknown for the global workforce. This uncertainty coupled with a lack of in-person interaction is creating a chasm between employees and their HR advocates. And it could be fueling a culture of “employee disconnect”.

Read More

Tags: Employee Communications, Employee Engagement, Open Enrollment, communication strategy, 2020, COVID

Tips for a Successful Open Enrollment: Part 2

Posted by Spitfire Communications on Nov 5, 2020 1:38:07 PM

In Tips For a Successful Open Enrollment: Part 1, we broke down the numerous ways an active approach to Open Enrollment can help combat employee fatigue and ensure the 50% of employees who are indifferent to the process are excited (or at least compelled) to take action. 

In Part 2, we’ll now take a look at the most effective ways to communicate with them once you’ve gotten their attention (and if you still haven’t). 

Read More

Tags: Employee Communications, Employee Engagement, Open Enrollment, communication strategy, 2020, COVID

Tips for a Successful Open Enrollment: Part 1

Posted by Spitfire Communications on Oct 27, 2020 10:15:00 AM

A seamless Open Enrollment experience is one of the most pressing organizational priorities this time of year. And as different as 2020 is, providing that seamless experience is even more important. In fact, with a drastically altered outlook for most employers, it is even more essential to keep things running smoothly as we head into 2021.

Along with the standard Open Enrollment speed bumps and frenzied push for employees to make key benefits decisions, this season brings the added nuances of workers who are sidelined at home – uncertain about their future and concerned about their health and well-being. 

Read More

Tags: Employee Communications, Employee Engagement, Open Enrollment, communication strategy, 2020, COVID

How to Communicate When You Don't Have All the Answers

Posted by Spitfire Communications on Sep 23, 2020 11:15:00 AM

 

Whether it’s expediting the candidate experience, enriching employee onboarding, streamlining Open Enrollment or tackling a one-off issue, it’s generally assumed that employees can look to their employers for insights, information and timely solutions. In fact, 67% of employees believe their employer offers the most effective response to the Coronavirus pandemic.

 

And, while it’s more critical than ever for employers to communicate through challenges their workers are facing, it’s equally important to admit the unknowns. If you don’t have all the answers, it’s okay to say so. Be as transparent as possible about the ways your organization is working to get answers, respond to obstacles and uncertainty in a timely manner, and don’t be afraid to overcommunicate as needed.

Read More

Tags: Employee Communications, Employee Engagement, Open Enrollment, communication strategy, 2020, COVID

Increasing Employee Engagement During a Difficult Open Enrollment Season

Posted by Spitfire Communications on Sep 3, 2020 10:00:00 AM

As employers begin planning for this year’s Open Enrollment season, many are facing the newfound challenge of educating employees about benefits selections from afar. COVID-19 has ushered in a whole new world of work for companies around the globe, and clear and consistent employee communications are essential to keeping workforces connected and informed.

With that said, Open Enrollment is still an opportune time to engage your employees and update them on benefits they can use to navigate these unprecedented times. It’s also a proactive way to highlight offerings that enhance employee wellness — even (and especially) if they’re working from home.

Read More

Tags: Employee Communications, Employee Engagement, Open Enrollment, communication strategy, 2020, COVID

"The New Normal" – A Well-Being Communications Case Study

Posted by Spitfire Communications on Aug 19, 2020 10:15:00 AM

The Situation: How COVID is Changing the Way We Work

The unprecedented circumstances surrounding COVID-19 heightened the need for clear and compassionate employee communications. As workers quickly transitioned from a "typical" workday to some juggling remote work and wondering what returning to work would be like in the "new normal", many have turned to their employers for clarity about what comes next.

When COVID-19 began its rapid spread, it brought with it a wave of uncertainty and unexpected changes for employees. Our client, a leading global specialty chemical manufacturing and performance materials company, recognized the toll the pandemic could take on its employees' well-being right away. During this time, they observed a noticeable decline in Employee Assistance Program (EAP) activities in Q1 (down 33% from Q1 2019) and participation in their Well-Being program was pacing behind 2019 metrics.

Read More

Tags: Employee Communications, Employee Engagement, Open Enrollment, communication strategy, digital, 2020, COVID

Rethink Your Open Enrollment Strategy and Go Virtual

Posted by Spitfire Communications on Jul 23, 2020 10:30:00 AM

If you are an HR professional or a benefits specialist, capturing employees' attention can be a challenge even in optimal Open Enrollment scenarios. This season, the unprecedented circumstances surrounding COVID-19 are adding an extra layer of complexity and the need for technological tools and communications that can reach an expanding remote workforce.

As employees grapple with a shifting sense of “normal,” many are working from home with additional responsibilities— from homeschooling their children to helping high-risk family members stay safe in isolation. Not to mention the stresses that can stem from job security and an uncertain global future.

The Pressing Need for Virtual Enrollment

From healthcare coverage to contribution elections, Employee Assistance Programs and other ancillary benefits, getting employees to make timely benefits decisions will be more crucial than ever in a COVID-19 world. But how will you provide benefits information to employees who might be working remotely or facing imminent changes to their employment status?

This season, think about offering a virtual Open Enrollment, so you can capture and keep employees' attention, regardless of where they are. If you have an existing benefits website or intranet, you’re already a step in the right direction!

Read More

Tags: Employee Communications, Employee Engagement, Open Enrollment, communication strategy, digital, 2020, COVID

5 Ways to Future-Proof Your Employee Benefits Package

Posted by Spitfire Communications on Nov 18, 2019 10:45:00 AM

It’s never too soon to start thinking about what to include in your 2020 and 2021 employee benefits packages. How can your HR team stay flexible yet current with a series of compliance changes? Which benefits will be seen as non-negotiables in competitive job offers? Global HR firm Mercer recently unveiled its annual list of the top compliance issues employers should consider when compiling their benefits packages for 2020. 

Here Are The Top 5 Offerings Set to Become Staples in the Benefits Packages of 2020... and Beyond:

Read More

Tags: What's Trending, Employee Communications, Open Enrollment, communication strategy, Marketing Mindset, Marketing, Employee Marketing, benefit package

Recent Posts

About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

Subscribe to Email Updates