When it comes to planning for their retirement, how “in the know” are your employees? According to the American Benefits Council, more than 100 million Americans are contributing a combined $5.7 trillion in assets to 401(k) and other defined contribution plans and 97% of these plans use personalized communication to participants. Are your employees getting the message?
Soon-to-be retirees are a growing workplace population that’s known to sneak beneath the HR radar. As many companies tailor their retirement communications to recent grads and employees new to the world of payroll contributions, this subset is left wondering how to actually utilize their funds. It’s important not only to include them in retirement planning communications, but to craft the kind of messaging that helps them make confident, well-informed decisions about how to retire.
With more generations coexisting in the workplace than ever before, a pointed strategy for retirement benefit communication is an essential way to ensure informative enrollment and exit at every level. From recent grads carrying student loan debt to seasoned professionals about to sign out for good, a comprehensive communication tool provides a certain kind of inclusivity often overlooked by today’s HR teams.
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What's Trending,
Employee Communications,
communication strategy,
Marketing Mindset,
Marketing,
Employee Marketing,
culture,
retiree communication
For some, “digital transformation” is a buzzword that’s synonymous with “disruption.” It’s the onslaught of perplexing technological processes designed to disturb their workflow and alter their contribution to the organization.
For others, digital transformation is an opportunity. It harnesses the power of technology to achieve greater efficiencies in operations, enhanced experiences for employees and customers, and the ability to access to more innovative markets and constituents.
For your employees, digital transformation is likely some combination of these two sentiments. And the conflicting mindsets can make it difficult to carry out a strategic vision and craft the kind of messaging that resonates across the organization.
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What's Trending,
Employee Communications,
communication strategy,
Marketing Mindset,
Marketing,
Employee Marketing,
digital
Congratulations... another Open Enrollment is in the books! As benefit communicators, we understand the time and energy it takes to complete a successful Open Enrollment campaign — and to get it just right. While you are probably ready to take a much-needed break from thinking about employee benefits communications, we encourage you to take this time to reflect and optimize your communication strategy.
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Employee Communications,
Open Enrollment,
internal communications,
communication strategy,
Employee Marketing,
2019
You already understand the importance of communicating all the details of the benefits programs you offer to employees, including health insurance and well-being programs, as well as new hire orientation and total compensation. Employees that feel in the know are happier employees that are more likely to stay!
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Employee Communications,
HR Communications
You know your company spends a lot of money on benefits. The cost of insurance alone is about $17,000 per employee, on average. And that doesn’t count well-being programs and other benefits like FSAs and HSAs, total compensation, and retirement accounts.
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Employee Communications,
internal communications,
communication strategy
You have a killer benefits package for your employees: health insurance, well-being and wellness programs, and awesome total compensation packages, amazing training and development… now what?
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Employee Communications,
internal communications,
communication strategy,
budgeting
Figuring out how to get your employees excited about a wellness campaign can feel like a daunting task. However, with the right communication support and presentation, you will be able to spark interest and reach your goals.
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Employee Communications,
Employee Engagement,
effectiveness,
Wellness Campaign,
2018
"Our employees just don’t understand the value of their benefits," this is a common complaint from employers and those tagged with managing benefits. This is scary since benefits make up approximately 30% - 40% of an average employee’s compensation.
There are many great ways to promote your benefits program and increase employee engagement. But, total compensation, or total reward statements may be at the top of our list when it comes to educating employees about their compensation above and beyond their base salary.
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Employee Communications,
Employee Engagement,
Employee Marketing,
total compensation,
total rewards,
benefit package
Text messaging has become one of the most popular means of communication today. In fact, the average consumer sends as many as 72 texts per day. (Source: Pew Research Center)
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Employee Communications,
text messaging
