HotSpot: Employee Communications Blog

Communication is the Key to a Successful Merger

Posted by Jessica Palazzo on Aug 23, 2017 11:00:00 AM

We’ve all heard it said that good communication is the key to a successful marriage. While we’re not relationship experts, we do know a thing or two about effective communication.

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Tags: Employee Communications, Employee Engagement, Employee Marketing, mergers and acquisitions

Get Your Employees' Attention - Think Like a Marketer

Posted by Jessica Palazzo on Mar 23, 2017 11:00:00 AM

Organizations spend a lot of effort and revenue on marketing to consumers and shareholders, and on developing brand recognition.

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, Marketing Mindset, Marketing, Employee Marketing

Measuring Communication Effectiveness

Posted by Jessica Palazzo on Feb 23, 2017 2:13:00 PM

A smart goal for a successful new year!

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Tags: Spitfire Communications, Employee Communications, Employee Engagement, measurement, effectiveness, communication strategy

A Picture is Worth a 1000 Words

Posted by Jessica Palazzo on Jan 26, 2017 1:51:00 PM

The power of using effective visuals in employee communication.

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Tags: What's Trending, Employee Communications, Employee Engagement, infographics

2016 in Review

Posted by Jessica Palazzo on Dec 22, 2016 2:29:58 PM

Steve Jobs once said 

“The journey is the reward”.

He was right. Though it feels predictable to say he was right (that whole “Macintosh” thing really took off),  we really do love this quote.

2016 has been quite a rewarding year here at Spitfire – not in the “oh my gosh we totally wash our hands with champagne and gold soap now” sense, but rather in the “wow, we took on some awesome work, got to challenge ourselves, and see an exciting direction for our future”.

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Tags: Happy New Year, Spitfire Communications, Employee Communications, hotspot, Employee Engagement, 2016, happy holidays

Tap Into the Conversation

Posted by Jessica Palazzo on Nov 30, 2016 10:44:26 AM

The Value of Using Message Ambassadors for Internal Communication

Peer-to-Peer communication is highly influential in most organizations.  It may be the communicator’s worst nightmare – or largest asset – depending on how you approach it. 

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Tags: Employee Communications, hotspot, Employee Engagement, message ambassadors, internal communications

Using the “Me” Factor – A Communication Tale

Posted by Jessica Palazzo on Oct 11, 2016 10:18:27 AM

Once upon a time, there were two companies who were faced with delivering a difficult message to their employees.  After years of high medical plan increases, both decided to replace their “traditional” medical plan with a Consumer-Driven Health Plan (CDHP) with a health savings account (HSA). The CDHP was first introduced at both companies the prior year as a lower-cost option, but most employees were skeptical and chose to stick with the traditional plan.

This was a job for a great communication team!  Let’s look at how communication became the Hero (and the Villain) in this story…

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Tags: Employee Communications, WIIFM, Employee Engagement

Closing the Generation Gap in Your Internal Communications

Posted by Jessica Palazzo on Sep 8, 2016 1:26:45 PM

Understanding your audience is the key to effective communications. Today’s workplace generally has a broad mix of employees spanning four different generations. Developing a targeted communication strategy to meet these generational needs may seem complex, but it doesn’t have to be.

As tech-savvy Millennials quickly become the majority of workers today, it’s important to understand some of the generational differences and what drives them – before you can tailor your communication approach:

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Tags: Spitfire Communications, Employee Communications, hotspot, Employee Engagement, Generational Differences

Using Social Media for Employee Communications – Some Do's and Don’ts

Posted by Jessica Palazzo on Aug 10, 2016 2:28:40 PM

Did you know that 75% of all Internet users use social media?

(Source: PewResearch Center)

For years, the use of social media in the work place was frowned upon for the fear that it would distract employees and negatively affect productivity. While the use of social media for external communication has become a no-brainer, employers are now realizing the benefits of using social media channels for internal communications, too. There’s no denying that the use of mobile devices and social media is a way of life – maybe even an addiction – for many of us.  In fact, 91% of adults keep their phone within arm’s reach (Source: Morgan Stanley)

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Tags: Spitfire Communications, Employee Communications, hotspot, social media

What’s Trending – In Employee Communications

Posted by Jessica Palazzo on Jul 19, 2016 11:00:00 AM

Keeping up with the latest trends is never easy – whether it’s the newest fashion statement, the hottest fitness craze, or the cutting edge in tech gadgets.  And, even in the internal communications field, we see new trends emerging each year.

What hasn’t changed is the need to motivate and inspire employees through effective communications.  Maybe you are challenged with how to engage employees in wellness activities, or how to get employees to embrace your new performance management program? Your message is only as strong as your communications campaign.

Here’s a list of six trends that we’re seeing in effective internal communication — trends that we expect to last:

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Tags: What's Trending, Employee Communications, social meda, HR Communications, Employee Engagement

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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