Once upon a time, there were two companies who were faced with delivering a difficult message to their employees.  After years of high medical plan increases, both decided to replace their “traditional” medical plan with a Consumer-Driven Health Plan (CDHP) with a health savings account (HSA). The CDHP was first introduced at both companies the prior year as a lower-cost option, but most employees were skeptical and chose to stick with the traditional plan.

This was a job for a great communication team!  Let’s look at how communication became the Hero (and the Villain) in this story…