For some, “digital transformation” is a buzzword that’s synonymous with “disruption.” It’s the onslaught of perplexing technological processes designed to disturb their workflow and alter their contribution to the organization.
For others, digital transformation is an opportunity. It harnesses the power of technology to achieve greater efficiencies in operations, enhanced experiences for employees and customers, and the ability to access to more innovative markets and constituents.
For your employees, digital transformation is likely some combination of these two sentiments. And the conflicting mindsets can make it difficult to carry out a strategic vision and craft the kind of messaging that resonates across the organization.
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What's Trending,
Employee Communications,
communication strategy,
Marketing Mindset,
Marketing,
Employee Marketing,
digital
Setting End Goals - Do They Measure Up?
Great communication is all about being adaptable to change. Your communication plans should be constantly evolving based on the current needs of both the business and your employees. As your workforce becomes more multi-generational and you adapt to changes in technology, it’s increasingly important to reconsider how to best communicate with your employees.
Just as with any business plan, your communications should have objectives. Those communication objectives should align and support your business objectives. Goal-setting allows you to see where you are coming from (giving you a benchmark for comparison), assess your progress by checking off your target objectives, and finally, to evaluate your overall success by comparing your end results to your benchmark.
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internal communications,
measurement,
effectiveness,
communication strategy,
Marketing,
analytics
While Open Enrollment is the perfect opportunity to provide an overview of benefits, it’s also important to reinforce just how much value there is to all the benefits your company offers! Salary may be the big-ticket item, but there are other, often overlooked, components that add to an employee’s overall income.
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internal communications,
communication strategy,
Employee Marketing,
total rewards,
2019,
compensation statement
Congratulations... another Open Enrollment is in the books! As benefit communicators, we understand the time and energy it takes to complete a successful Open Enrollment campaign — and to get it just right. While you are probably ready to take a much-needed break from thinking about employee benefits communications, we encourage you to take this time to reflect and optimize your communication strategy.
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Employee Communications,
Open Enrollment,
internal communications,
communication strategy,
Employee Marketing,
2019
These days, everybody wants to go “green,” so when it comes to employee communications, companies—ever mindful of wasting paper (and the perception that invites)—think that digital is the thing to do; it’s environmentally friendly, and it can often be (or at least seem) less expensive.
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internal communications,
effectiveness,
communication strategy,
Marketing,
print,
digital
You already understand the importance of communicating all the details of the benefits programs you offer to employees, including health insurance and well-being programs, as well as new hire orientation and total compensation. Employees that feel in the know are happier employees that are more likely to stay!
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Employee Communications,
HR Communications
You know your company spends a lot of money on benefits. The cost of insurance alone is about $17,000 per employee, on average. And that doesn’t count well-being programs and other benefits like FSAs and HSAs, total compensation, and retirement accounts.
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Employee Communications,
internal communications,
communication strategy
You have a killer benefits package for your employees: health insurance, well-being and wellness programs, and awesome total compensation packages, amazing training and development… now what?
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Tags:
Employee Communications,
internal communications,
communication strategy,
budgeting
Figuring out how to get your employees excited about a wellness campaign can feel like a daunting task. However, with the right communication support and presentation, you will be able to spark interest and reach your goals.
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Tags:
Employee Communications,
Employee Engagement,
effectiveness,
Wellness Campaign,
2018
