HotSpot: Employee Communications Blog

Jessica Palazzo

Recent Posts

Communicating Value

Posted by Jessica Palazzo on Dec 21, 2017 2:24:00 PM

"Our employees just don’t understand the value of their benefits," this is a common complaint from employers and those tagged with managing benefits. This is scary since benefits make up approximately 30% - 40% of an average employee’s compensation. 

There are many great ways to promote your benefits program and increase employee engagement. But, total compensation, or total reward statements may be at the top of our list when it comes to educating employees about their  compensation above and beyond their base salary.

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Tags: Employee Communications, Employee Engagement, Employee Marketing, total compensation, total rewards, benefit package

Internal Communications Using Text Messaging

Posted by Jessica Palazzo on Sep 27, 2017 11:00:00 AM

Text messaging has become one of the most popular means of communication today. In fact, the average consumer sends as many as 72 texts per day. (Source: Pew Research Center)

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Tags: text messaging, Employee Communications

Communication is the Key to a Successful Merger

Posted by Jessica Palazzo on Aug 23, 2017 11:00:00 AM

We’ve all heard it said that good communication is the key to a successful marriage. While we’re not relationship experts, we do know a thing or two about effective communication.

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Tags: Employee Communications, Employee Engagement, Employee Marketing, mergers and acquisitions

The Path to Employee Engagement - It's All About the Journey

Posted by Jessica Palazzo on Jul 5, 2017 1:30:00 PM

You’ve probably heard a lot of buzz about focusing on the “employee journey” and the “customer experience.” But before you groan, let’s talk a little bit about what these marketing terms mean when we apply it to employee engagement.

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Know Your Audience - Target Your Communication in 3 Steps

Posted by Jessica Palazzo on May 17, 2017 1:17:08 PM

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Make it Visual.

Posted by Jessica Palazzo on Apr 26, 2017 1:45:00 PM

Engagement is awesome.

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Get Your Employees' Attention - Think Like a Marketer

Posted by Jessica Palazzo on Mar 23, 2017 11:00:00 AM

Organizations spend a lot of effort and revenue on marketing to consumers and shareholders, and on developing brand recognition.

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Tags: Employee Communications, Employee Engagement, HR Communications, Marketing, Employee Marketing, Marketing Mindset, internal communications

Measuring Communication Effectiveness

Posted by Jessica Palazzo on Feb 23, 2017 2:13:00 PM

A smart goal for a successful new year!

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Tags: Employee Engagement, Employee Communications, measurement, effectiveness, communication strategy, Spitfire Communications

A Picture is Worth a 1000 Words

Posted by Jessica Palazzo on Jan 26, 2017 1:51:00 PM

The power of using effective visuals in employee communication.

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Tags: Employee Engagement, Employee Communications, infographics, What's Trending

2016 in Review

Posted by Jessica Palazzo on Dec 22, 2016 2:29:58 PM

Steve Jobs once said 

“The journey is the reward”.

He was right. Though it feels predictable to say he was right (that whole “Macintosh” thing really took off),  we really do love this quote.

2016 has been quite a rewarding year here at Spitfire – not in the “oh my gosh we totally wash our hands with champagne and gold soap now” sense, but rather in the “wow, we took on some awesome work, got to challenge ourselves, and see an exciting direction for our future”.

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Tags: 2016, Happy New Year, happy holidays, Employee Engagement, Employee Communications, Spitfire Communications, hotspot

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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