HotSpot: Employee Communications Blog

Print Versus Digital Case Study: Ocean Spray Cranberries

Posted by Spitfire Communications on Sep 21, 2018 11:05:00 AM

How Ocean Spray embraced its evolution to online communications.

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Tags: internal communications, communication strategy, Employee Communications, print, digital

The Struggle of Working with Freelancers, Big-Name Consultants, or Marketing Firms for Employee Communications

Posted by Spitfire Communications on Aug 1, 2018 10:37:00 AM

You already understand the importance of communicating all the details of the benefits programs you offer to employees, including health insurance and well-being programs, as well as new hire orientation and total compensation. Employees that feel in the know are happier employees that are more likely to stay!

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Tags: HR Communications, Employee Communications

Why Your Company Should Communicate with Employees  (and How You Should Do It)

Posted by Spitfire Communications on Jul 6, 2018 10:12:00 AM

You know your company spends a lot of money on benefits. The cost of insurance alone is about $17,000 per employee, on average. And that doesn’t count well-being programs and other benefits like FSAs and HSAs, total compensation, and retirement accounts.

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Tags: internal communications, communication strategy, Employee Communications

How Much Should You Budget for Employee Benefit Communications?

Posted by Spitfire Communications on Jun 20, 2018 10:12:00 AM

You have a killer benefits package for your employees: health insurance, well-being and wellness programs, and awesome total compensation packages, amazing training and development… now what?

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Tags: internal communications, communication strategy, Employee Communications, budgeting

Executing A Successful Wellness Campaign

Posted by Spitfire Communications on Jun 8, 2018 10:00:00 AM

Figuring out how to get your employees excited about a wellness campaign can feel like a daunting task. However, with the right communication support and presentation, you will be able to spark interest and reach your goals.

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Tags: Wellness Campaign, Employee Communications, Employee Engagement, effectiveness, 2018

Communicating Value

Posted by Jessica Palazzo on Dec 21, 2017 2:24:00 PM

"Our employees just don’t understand the value of their benefits," this is a common complaint from employers and those tagged with managing benefits. This is scary since benefits make up approximately 30% - 40% of an average employee’s compensation. 

There are many great ways to promote your benefits program and increase employee engagement. But, total compensation, or total reward statements may be at the top of our list when it comes to educating employees about their  compensation above and beyond their base salary.

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Tags: Employee Communications, Employee Engagement, Employee Marketing, total compensation, total rewards, benefit package

Internal Communications Using Text Messaging

Posted by Jessica Palazzo on Sep 27, 2017 11:00:00 AM

Text messaging has become one of the most popular means of communication today. In fact, the average consumer sends as many as 72 texts per day. (Source: Pew Research Center)

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Tags: text messaging, Employee Communications

Communication is the Key to a Successful Merger

Posted by Jessica Palazzo on Aug 23, 2017 11:00:00 AM

We’ve all heard it said that good communication is the key to a successful marriage. While we’re not relationship experts, we do know a thing or two about effective communication.

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Tags: Employee Communications, Employee Engagement, Employee Marketing, mergers and acquisitions

Get Your Employees' Attention - Think Like a Marketer

Posted by Jessica Palazzo on Mar 23, 2017 11:00:00 AM

Organizations spend a lot of effort and revenue on marketing to consumers and shareholders, and on developing brand recognition.

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Tags: Employee Communications, Employee Engagement, HR Communications, Marketing, Employee Marketing, Marketing Mindset, internal communications

Measuring Communication Effectiveness

Posted by Jessica Palazzo on Feb 23, 2017 2:13:00 PM

A smart goal for a successful new year!

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Tags: Employee Engagement, Employee Communications, measurement, effectiveness, communication strategy, Spitfire Communications

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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