HotSpot: Employee Communications Blog

The Future of Company Culture

Posted by Karen Scattergood on Apr 22, 2019 10:51:02 AM

Karen Scattergood

I recently had the pleasure of attending the 2019 SHRM NYC Conference #ExceedingtheVision where the focus was on disrupting the HR world in a positive way that embraces company culture.

Company culture has long been a subjective concept that was often defined by whether or not your company allowed for casual Fridays. With work-life balance and flexibility being key in the modern-day workforce, culture is becoming less of a unicorn and more of a must-have for companies to attract and retain top talent. And with sites like Glassdoor paving the way for employees to speak about you as an employer, a positive culture is good PR and good business.

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Tags: internal communications, effectiveness, communication strategy, Marketing, culture

SMART Employee Communications

Posted by Spitfire Communications on Mar 20, 2019 10:15:00 AM

Setting End Goals - Do They Measure Up?

Great communication is all about being adaptable to change. Your communication plans should be constantly evolving based on the current needs of both the business and your employees. As your workforce becomes more multi-generational and you adapt to changes in technology, it’s increasingly important to reconsider how to best communicate with your employees.

Just as with any business plan, your communications should have objectives. Those communication objectives should align and support your business objectives. Goal-setting allows you to see where you are coming from (giving you a benchmark for comparison), assess your progress by checking off your target objectives, and finally, to evaluate your overall success by comparing your end results to your benchmark.

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Tags: internal communications, measurement, effectiveness, communication strategy, Marketing, analytics

Total Compensation Statement – Personalize It!

Posted by Spitfire Communications on Jan 31, 2019 10:20:00 AM

While Open Enrollment is the perfect opportunity to provide an overview of benefits, it’s also important to reinforce just how much value there is to all the benefits your company offers! Salary may be the big-ticket item, but there are other, often overlooked, components that add to an employee’s overall income.

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Tags: internal communications, communication strategy, Employee Marketing, total rewards, 2019, compensation statement

Post-Open Enrollment: Keep the Momentum Going

Posted by Spitfire Communications on Dec 3, 2018 10:10:00 AM

Congratulations... another Open Enrollment is in the books! As benefit communicators, we understand the time and energy it takes to complete a successful Open Enrollment campaign — and to get it just right. While you are probably ready to take a much-needed break from thinking about employee benefits communications, we encourage you to take this time to reflect and optimize your communication strategy.

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Tags: Employee Communications, Open Enrollment, internal communications, communication strategy, Employee Marketing, 2019

Print Versus Digital Case Study: Ocean Spray Cranberries

Posted by Spitfire Communications on Sep 21, 2018 11:05:00 AM

How Ocean Spray embraced its evolution to online communications.

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Tags: Employee Communications, internal communications, communication strategy, print, digital

Print Versus Digital for Employee Communications

Posted by Spitfire Communications on Aug 30, 2018 10:34:00 AM

These days, everybody wants to go “green,” so when it comes to employee communications, companies—ever mindful of wasting paper (and the perception that invites)—think that digital is the thing to do; it’s environmentally friendly, and it can often be (or at least seem) less expensive.

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Tags: internal communications, effectiveness, communication strategy, Marketing, print, digital

Why Your Company Should Communicate with Employees  (and How You Should Do It)

Posted by Spitfire Communications on Jul 6, 2018 10:12:00 AM

You know your company spends a lot of money on benefits. The cost of insurance alone is about $17,000 per employee, on average. And that doesn’t count well-being programs and other benefits like FSAs and HSAs, total compensation, and retirement accounts.

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Tags: Employee Communications, internal communications, communication strategy

How Much Should You Budget for Employee Benefit Communications?

Posted by Spitfire Communications on Jun 20, 2018 10:12:00 AM

You have a killer benefits package for your employees: health insurance, well-being and wellness programs, and awesome total compensation packages, amazing training and development… now what?

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Tags: Employee Communications, internal communications, communication strategy, budgeting

Communicating a Well-being Campaign (and doing it well!)

Posted by Spitfire Communications on Mar 21, 2018 9:47:05 AM

There’s no better time to launch a well-being campaign than after annual enrollment to reinforce many of the health and financial wellness messages introduced during enrollment.

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Tags: internal communications, measurement, effectiveness, Wellness Campaign

Get Your Employees' Attention - Think Like a Marketer

Posted by Jessica Palazzo on Mar 23, 2017 11:00:00 AM

Organizations spend a lot of effort and revenue on marketing to consumers and shareholders, and on developing brand recognition.

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Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, Marketing Mindset, Marketing, Employee Marketing

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About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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