HotSpot: Employee Communications Blog

Communicating Value

Posted by Jessica Palazzo on Dec 21, 2017 2:24:00 PM

"Our employees just don’t understand the value of their benefits," this is a common complaint from employers and those tagged with managing benefits. This is scary since benefits make up approximately 30% - 40% of an average employee’s compensation. 

There are many great ways to promote your benefits program and increase employee engagement. But, total compensation, or total reward statements may be at the top of our list when it comes to educating employees about their  compensation above and beyond their base salary.

Read More

Tags: Employee Communications, Employee Engagement, Employee Marketing, total compensation, total rewards, benefit package

Communication is the Key to a Successful Merger

Posted by Jessica Palazzo on Aug 23, 2017 11:00:00 AM

We’ve all heard it said that good communication is the key to a successful marriage. While we’re not relationship experts, we do know a thing or two about effective communication.

Read More

Tags: Employee Communications, Employee Engagement, Employee Marketing, mergers and acquisitions

Get Your Employees' Attention - Think Like a Marketer

Posted by Jessica Palazzo on Mar 23, 2017 11:00:00 AM

Organizations spend a lot of effort and revenue on marketing to consumers and shareholders, and on developing brand recognition.

Read More

Tags: Employee Communications, HR Communications, Employee Engagement, internal communications, Marketing Mindset, Marketing, Employee Marketing

Measuring Communication Effectiveness

Posted by Jessica Palazzo on Feb 23, 2017 2:13:00 PM

A smart goal for a successful new year!

Read More

Tags: Spitfire Communications, Employee Communications, Employee Engagement, measurement, effectiveness, communication strategy

A Picture is Worth a 1000 Words

Posted by Jessica Palazzo on Jan 26, 2017 1:51:00 PM

The power of using effective visuals in employee communication.

Read More

Tags: What's Trending, Employee Communications, Employee Engagement, infographics

2016 in Review

Posted by Jessica Palazzo on Dec 22, 2016 2:29:58 PM

Steve Jobs once said 

“The journey is the reward”.

He was right. Though it feels predictable to say he was right (that whole “Macintosh” thing really took off),  we really do love this quote.

2016 has been quite a rewarding year here at Spitfire – not in the “oh my gosh we totally wash our hands with champagne and gold soap now” sense, but rather in the “wow, we took on some awesome work, got to challenge ourselves, and see an exciting direction for our future”.

Read More

Tags: Happy New Year, Spitfire Communications, Employee Communications, hotspot, Employee Engagement, 2016, happy holidays

Tap Into the Conversation

Posted by Jessica Palazzo on Nov 30, 2016 10:44:26 AM

The Value of Using Message Ambassadors for Internal Communication

Peer-to-Peer communication is highly influential in most organizations.  It may be the communicator’s worst nightmare – or largest asset – depending on how you approach it. 

Read More

Tags: Employee Communications, hotspot, Employee Engagement, message ambassadors, internal communications

Using the “Me” Factor – A Communication Tale

Posted by Jessica Palazzo on Oct 11, 2016 10:18:27 AM

Once upon a time, there were two companies who were faced with delivering a difficult message to their employees.  After years of high medical plan increases, both decided to replace their “traditional” medical plan with a Consumer-Driven Health Plan (CDHP) with a health savings account (HSA). The CDHP was first introduced at both companies the prior year as a lower-cost option, but most employees were skeptical and chose to stick with the traditional plan.

This was a job for a great communication team!  Let’s look at how communication became the Hero (and the Villain) in this story…

Read More

Tags: Employee Communications, WIIFM, Employee Engagement

Closing the Generation Gap in Your Internal Communications

Posted by Jessica Palazzo on Sep 8, 2016 1:26:45 PM

Understanding your audience is the key to effective communications. Today’s workplace generally has a broad mix of employees spanning four different generations. Developing a targeted communication strategy to meet these generational needs may seem complex, but it doesn’t have to be.

As tech-savvy Millennials quickly become the majority of workers today, it’s important to understand some of the generational differences and what drives them – before you can tailor your communication approach:

Read More

Tags: Spitfire Communications, Employee Communications, hotspot, Employee Engagement, Generational Differences

What’s Trending – In Employee Communications

Posted by Jessica Palazzo on Jul 19, 2016 11:00:00 AM

Keeping up with the latest trends is never easy – whether it’s the newest fashion statement, the hottest fitness craze, or the cutting edge in tech gadgets.  And, even in the internal communications field, we see new trends emerging each year.

What hasn’t changed is the need to motivate and inspire employees through effective communications.  Maybe you are challenged with how to engage employees in wellness activities, or how to get employees to embrace your new performance management program? Your message is only as strong as your communications campaign.

Here’s a list of six trends that we’re seeing in effective internal communication — trends that we expect to last:

Read More

Tags: What's Trending, Employee Communications, social meda, HR Communications, Employee Engagement

Recent Posts

About This Blog

Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

Subscribe to Email Updates