Did you know that 75% of all Internet users use social media?(Source: PewResearch Center)
For years, the use of social media in the work place was frowned upon for the fear that it would distract employees and negatively affect productivity. While the use of social media for external communication has become a no-brainer, employers are now realizing the benefits of using social media channels for internal communications, too. There’s no denying that the use of mobile devices and social media is a way of life – maybe even an addiction – for many of us. In fact, 91% of adults keep their phone within arm’s reach (Source: Morgan Stanley).
Many companies have been relying on LinkedIn for recruiting purposes and brand recognition for years. But, now a growing number of employers – more than half (according to a Towers Watson report) – are expanding the use of social networks for internal communication. The opportunity to share information, news, and events through mobile devices and social channels is a powerful way to amplify your message and increase awareness. But, before you go out and launch your company Facebook, Yammer, LinkedIn, Snapchat, Instagram and YouTube accounts, be sure you are considering your audience, culture and communication needs.
We’ve compiled a list of do's and don’ts as you consider expanding the use of social media channels for your internal communication strategy.
1. Accept that social media is a viable and effective form of communication.
2. Consider your employee demographics and generational preferences.
3. Communicate the same message on multiple platforms.
4. Get ready to engage in conversation.
5. Commit to a policy for employees' use of social media and communicate it to everyone.
1. Be seduced into using every new slick social media.
2. Forget who may be listening.
3. Talk “at” your employees.
4. Be surprised by negativity.
5. Try to spin the message.
Is your company making the most of social media as an internal communication platform? Consider posting an open enrollment reminder on your company’s internal Facebook page, or maybe a short burst on Twitter about your upcoming Town Hall meeting. The possibilities are endless.