HotSpot: Employee Communications Blog

Using the “Me” Factor – A Communication Tale

Posted by Jessica Palazzo on Oct 11, 2016 10:18:27 AM

Once upon a time, there were two companies who were faced with delivering a difficult message to their employees.  After years of high medical plan increases, both decided to replace their “traditional” medical plan with a Consumer-Driven Health Plan (CDHP) with a health savings account (HSA). The CDHP was first introduced at both companies the prior year as a lower-cost option, but most employees were skeptical and chose to stick with the traditional plan.

This was a job for a great communication team!  Let’s look at how communication became the Hero (and the Villain) in this story…

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Tags: WIIFM, Employee Engagement, Employee Communications

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Spitfire’s very own blog, where we’ll shed light on best practices, insights, and experiences in the field of employee communications

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