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Marketing Goes Mobile for Access Health CT

Posted by spitfireWeb on Jul 6, 2015 10:59:33 AM
Marketing Goes Mobile for Access Health CT

Access Health CT is the state’s largest Health Insurance marketplace. This season, they’re hitting the road for their summer tour, where they’ll provide health care awareness and education to individuals all across the state. In order to reach as many people as possible, Access Health CT reached out to Spitfire… and we helped them hit the road in style!


A Vehicle Wrap for Access Health CT:

In order to take full advantage of the vehicle wrap’s promotional power, it was important to consider ALL angles from the start. Every side of the car needed to function as a separate and stand-alone message, because it would most often be viewed briefly and in motion. We took this into consideration throughout the conceptual phase.

Here are some images from the concept/planning process:


Healthcare Vehicle Wraps

Healthcare Vehicle Wraps
The chosen concept is shown above.

As you will see below, the final product turned out great! Whether parked at concerts, rolling through parades, or coasting along the highway… Access Health CT’s summer tour car is sure to catch attention, increase engagement, and provide an exceptional return on investment!


Healthcare Vehicle Wraps


Here are just some of the benefits of a vehicle wrap:

  • Powerful. Being a moving billboard, vehicle wraps function as a powerful branding and marketing tool that can be utilized as little or as often as needed.
  • Far-Reaching. Depending on how frequently and far they travel; wrapped vehicles can reach tens of thousands to hundreds of thousands of viewers per month.
  • Non-Invasive. Vehicle wraps attract attention without disturbance. It is an excellent form of non-invasive and non-aggressive advertising.
  • Affordable. As long as they are on the road, wrapped vehicles provide an infinite amount of marketing power. Considering their vast reach, this form of advertising is a small investment that leads to a long-term reward.

Do you think your company could benefit from a vehicle wrap? Contact us to learn more – we’re happy to assist you with any and all of your communications needs!


Tags: AHCT, Access Health CT

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