Rolling out a well-received financial wellness program requires employee communications that engage employees and call them to action. These programs are best designed with increasing employee knowledge as their main priority—educating employees on every option to assist them in their overall decision-making process.
Today’s workplaces typically feature a diverse mix of employee demographics and populations, each with their own unique financial goals, future interests and timelines in mind; from the Millennials paying down student loan debt to the older generations focusing on retirement.
Financial wellness messaging can be broken down into three distinct categories, each designed to help employees make informed decisions for their unique financial situation:
Educational messages introduce supplemental information that helps employees dive deep into key financial wellness concepts. Some of these messages could include articles and advice from subject matter experts with reader-friendly infographics, and other materials that educate them on the ins and outs of their financial wellness benefits and options.
Call-to-action messages invite employees to participate in specific financial wellness initiatives, take advantage of certain offerings, or take active steps toward their financial future. Their sole purpose is to engage employees into taking a specific action.
To reach a diverse employee population, it’s essential to meet everyone right where they are. While some are more reachable by email, others might prefer a phone call or videoconference. Tailoring your communication methods to each specific employee audience ensures everyone easily gets the message.
When it comes to rolling out a successful and strategically aligned financial wellness program, ease-of-participation, a personalized process and well-executed data measurement can go a long way:
Identify your employees’ overarching financial wellness priorities, program preparedness, and perceived gaps in knowledge about the process.
Communicate financial wellness solutions in a way that’s tailored to their unique personal circumstances, financial goals, and preferred communication channels.
Utilize a multi-channel communication approach (using a mix of the methods mentioned above) to ensure employees have the flexibility to access messages in the most convenient way.
Metrics like job satisfaction, productivity, engagement, and any costs associated with absenteeism and turnover can help you determine whether your financial wellness initiatives are having a real impact.
A diverse, multifaceted workforce with a wide range of financial wellness goals requires a mix of communication strategies to understand which methods best resonate with your employee audience. Pairing the right type of message with the most convenient channel is the optimal way to promote financial wellness programs and engage employees to participate. The end result? A brighter, less-stressed financial future for your workforce.